The Pam Sowder Podcast

This is episode 32 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

In today's episode, Joel Caro joins the podcast! In 2013, he started up his company, Game Set Social — a 360° social media marketing company providing social media management for celebrities, fitness & health food companies, magazines, and lifestyle brands. Joel is an expert on all-things social media and knows how to create a powerful online presence to engage customers.

With Pam today, Joel is sharing his actionable tips, tricks, and tools to help YOU get started on your social media journey! He gives his valuable insight on the importance of being authentic on social media (and how to do it without coming across as pushy or fake); how to create content that gives value to your followers and leaves them wanting (and coming back for) more; how to utilize popular, new social media platforms and tools; and how to deal with some of the harsh realities of social media influencing (such as hate-comments).

You won't want to miss this one!

Key Takeaways

[:30] About today's episode with Joel Caro!

[:50] How Joel and Pam originally met!

[1:21] Joel gives his background and brings us up to date on his social media career.

[3:52] Is social media marketing all about building relationships? How do you get more likes and engagement?

[5:34] What does being authentic on social media truly mean?

[7:44] Why are we consumed by comments and likes even though we know not everyone will like what we're doing online?

[9:11] The energy of authenticity on social media.

[10:44] The importance of creating content that gives value to your followers lives.

[12:39] Listening right now? Give us your feedback for this week's episode!

[13:30] Joel reads a message written to Pam that really highlights the power of being influential as an influencer.

[15:04] How to utilize IGTV.

[16:20] Joel gives an example of what would make a good IGTV post.

[20:08] Should you strive to be an influencer, or influential?

[22:03] The biggest mistakes people make on social media.

[27:44] How to let go of judgement.

[30:24] How to feel worthy, connect with your 'why,' and stop comparing yourself to others on social media.

[32:21] Joel's advice on actionable tips to take on your social media account to gain more engagement online!

[38:43] The importance of being present and passionate on social media.

[40:45] How to deal with some of the harsh realities of social media.

[42:25] "Who you surround yourself with in person makes up who you are" applies online too!

[42:54] How direct selling fits in to online, social media selling.

[45:38] Joel's tips for harnessing the power of social media marketing and cultivating a community.

[49:13] If you have more questions about social media, go to PamSowder.com and ask away!

Mentioned in this Episode

It Works

Game Set Social

Gary Vee

IGTV

Building a Story Brand: Clarify Your Message So Customers Will Listen, by Donald Miller

Continue on your Adventure

Find more episodes on PamSowder.com/Listen

Reach out to her at: PamSowder.com/Connect

Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!

This is episode 31 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Today's episode is an exciting one! With Pam today, is a team that is absolutely rocking it in direct sales. They're a group of beautiful women with It Works from all over the U.S. that are a fantastic example of showing how to take your business to the next level! One of Pam's guests today is Cassie Westlund. She's 24 years old and joined when she was 20. She's went from broke college student, working multiple jobs, living paycheck-to-paycheck to living extremely well-off and leading a successful team at It Works.

In this week's episode, four amazing women from Cassie's team join her to talk about their own backgrounds with It Works, how they've gotten successful through the business, and how they've overcome daily challenges and have stay inspired.

Nicole Hassinger is a Presidential Diamond and has been in the business for a little over three years. She joined with the goal of making a couple extra hundred dollars a month but then she caught the vision and it turned into so much more. Emily Wirsing is 24 and has been in the business for a little over three years and is also a Presidential Diamond. As a student, she was lost — but now, with It Works, she's excited and has a plan. Lindsay, 24 as well, joined It Works in 2015. Before this business, she says she was the typical broke college student working four jobs — and now, she's a Triple Diamond and cannot wait for what's to come. And lastly (but certainly not least), Nayara Ribeiro also joins the conversation. Nayara has been with the business for four years but feels like she just joined yesterday with how excited she still is! Originally a broke college student, she quickly saw the potential in the business and so she jumped right in and ran with it.

Join Pam and Cassie's team for today's inspiring conversation!

Key Takeaways

[:30] About today's episode!

[:50] Cassie Westlund introduces herself to the show.

[1:54] Cassie's perception of It Works when she first started out.

[2:48] What being a millennial means to Cassie.

[3:03] Has working with It Works helped Cassie come out of her shell? Was she shy when she first got started?

[3:45] How did Cassie promote so fast in the business?

[7:13] Nicole Hassinger, a part of Cassie's team, introduces herself.

[9:07] How Nicole stays motivated and inspired.

[11:37] How did it feel to give back to her family, financially?

[13:14] Emily Wirsing introduces herself and her background in the business.

[14:29] What it means to Emily to be a "mass enroller."

[15:59] What kind of people Emily looks for when enrolling.

[18:12] When Emily is talking to a brand new potential, how does she talk to them over text and convey her excitement?

[20:14] Lindsay Brighindi introduces herself, talks about her background with It Works, and what took her so long to originally get started in the business.

[23:05] How did Lindsay overcome her doubts around the business?

[24:55] How Lindsay inspires her team and keeps them in the game.

[27:02] Nayara Ribeiro introduces herself next!

[28:06] How did Nayara become so successful in the business?

[30:35] Nayara reflects on where she was before It Works and where she is today.

[33:05] Has Nayara ever been in a funk? And if so, how does she get out of it?

[34:32] What Nayara journals about.

[36:03] Bringing it back to Nicole, Pam asks: what do you do if your friends and family are not supportive of your business?

[40:11] Emily's advice for self-development.

[43:39] Lindsay talks about when she first started seeing success in her business.

[47:09] How Nayara got through obstacles during her journey.

[52:55] Where Cassie sees herself and her team over the next five years.

Mentioned in this Episode

It Works

Dream Life Daily Journal: 30 Days to Jumpstart Your Best Life, by Denise Walsh

Continue on your Adventure

Find more episodes on PamSowder.com/Listen

Reach out to her at: PamSowder.com/Connect

Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!

This is episode 30 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Pam's excited to bring you another special #AskPam episode! Today, she's bringing on another host to ask her some business-related questions — Claire Flores! Claire is a Triple Diamond VIP at It Works Global and has been in the direct sales industry for three and a half years (all at It Works!). She got started because of her four young kids and her husband's long working hours, to alleviate his workload and bring in some extra income. Once she discovered It Works through a friend on Instagram, her vision quickly grew and she was able to retire her husband within four months of joining!

Claire's team joins her today, bringing along a list of questions for Pam. Claire's team reached Ambassador Diamond together and are hungry to learn as much they can this episode! So tune in to hear Pam's advice on how they can continue their success and reach beyond the goals they have set for themselves.

Key Takeaways

[:32] About today's episode!

[:51] Claire Flores introduces herself.

[2:08] The most significant thing Claire has learned about herself during this whole experience.

[3:53] Pam gives a sneak preview of what Claire's team has to look forward to for this year's conference.

[8:41] One of Claire's team members ask: "I haven't signed any distributors yet. I have had a few distributors placed within my team and they either haven't worked, or they've given up. Is something mentally blocking me? I'm feeling stuck."

[15:18] Another team member asks: "Pam, how do I find the balance of being both a stay-at-home mom and a business owner?"

[24:55] Mindset is everything, so Claire asks — on behalf of her team — how it is possible to raise their belief level so that they can remove their self-limiting beliefs around money.

Mentioned in this Episode

It Works Claire Flores' It Works page

Claire Flores' Instagram

Claire's Blog: Fast Forward Girl

Continue on your Adventure

Find more episodes on PamSowder.com/Listen

Reach out to her at: PamSowder.com/Connect

Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!

This is episode 29 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

In today's episode, Maribeth Dodd, a Field Development Regional with It Works, joins Pam and asks her some questions that many listeners have been waiting to get her take on. They also have a group of strong, passionate Presidential Diamonds joining them to listen in and hear all of the juicy details of today's episode!

Pam covers a wide range of topics in this episode, including her best leadership practices, her tips on the most effective ways to cast visions to your team (as well as potentials), some of the biggest downfalls and mistakes rookies tend to make when getting started, and what layered leadership looks like when put into practice. Pam also talks about how she would get started with It Works and climb her way back to the top if she had to have a completely fresh start; what a sustainable model looks like in terms of balancing work, children, and a husband; and some of her favorite books and podcasts!

This episode is jam-packed with tons of great info, so tune in to get the full scoop!

Key Takeaways

[:40] About today's episode.

[1:40] Mary kicks off this show with her first question: what does a sustainable model look like in terms of balancing work, kids, and a relationship?

[11:55] Someone from today's group asks a question of Pam: What does it look like for Pam with juggling her growth in leadership and taking care of/leading her team?

[17:03] What layered leadership is and what it looks like when put into practice.

[23:55] If Pam were to start fresh with It Works, how would she go about getting started and climbing her way back to the top?

[29:17] Pam outlines some of the biggest downfalls and mistakes beginners tend to make.

[32:44] Pam shares tips with the group on really effective ways to cast visions with your team as well as potentials.

[40:50] Pam's best self-development practices and favorite books and podcasts.

[48:48] An action plan to get through the next couple of weeks leading into the upcoming It Works conference.

Mentioned in this Episode

It Works

Maribeth's Instagram

Maribeth's Facebook

Zoom

Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller

John Maxwell's Amazon book page

Jim Rohn's Amazon book page

Jim Rohn on Youtube

Tony Robbins

Gary Vee

The Influencer Podcast

RISE Podcast (with Rachel Hollis)

Rachel Hollis' Amazon book page

Joel Osteen

Dr. Caroline Leaf

Continue on your Adventure

Find more episodes on PamSowder.com/Listen

Reach out to her at: PamSowder.com/Connect

Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!

This is episode 28 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges.

Pam is so excited to introduce you to this week's guest: Christina Watts! Her average income is $30K a month — but there's nothing average about her! She's the wife of a police officer and a mother of three very young ones. Previously, she was a police dispatcher and photographer trying to make ends meet, but is now a full-time, work-from-home momma. She truly went from living from paycheck-to-paycheck to having incredible financial freedom.

Christina truly proves that no matter how many children you have, or whether or not your husband works; if you have that desire and the will and put it into action, you can have your dreams come true! Listen in to hear how Christina structures a successful workday, how she 'keeps it real' and radiates confidence, how she gets through the challenges in this business, and how she stays inspired and inspires her team!

Key Takeaways

[:32] About Pam's guest today, Christina Watts!

[1:20] Pam welcomes Christina to the podcast.

[2:33] Christina's life before discovering It Works.

[4:31] When and how Christina discovered It Works.

[5:14] If Christina hadn't discovered It Works, where would she be right now?

[6:04] Why does Christina think so many people are skeptical of this industry?

[8:44] With the income that Christina has earned in the last 5 years, has she been able to free up her debt?

[12:15] How Christina stays inspired and inspires her team.

[15:03] How Christina gets through the challenges in this business.

[19:55] Christina's daily working routine.

[26:00] How does Christina 'keep it real' and radiate confidence?

[29:51] Christina's gameplan for 2019.

[32:03] How do you sign 400 customers in only 3 days?!

[34:25] Christina's advice to those currently struggling in life.

Mentioned in this Episode

It Works

Christina Watts' Facebook

Christina Watts' Instagram

Continue on your Adventure

Find more episodes on PamSowder.com/Listen

Reach out to her at: PamSowder.com/Connect

Reach out on Social Media!

Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!