“We were just experimenting,” says Chloe Epstein, Co-Founder of Chloe’s, about the origin of her fast-growing line of natural frozen treats. After having her first child, Chloe wanted a treat that both satisfied her sweet tooth and contained natural ingredients that she could feel good about feeding her family, so she decided to create one herself. Leaving her position as a Manhattan Assistant District Attorney, she founded Chloe’s in 2010, offering her simple, unique soft serve blends made simply from fruit, water and cane sugar. What started as a brick-and-mortar store in Manhattan in 2014, expanded into a line of better-for-you frozen pops. It quickly became one of the fastest-growing frozen novelty brands in the United States, and is available in more than 10,000 stores nationwide, including Whole Foods, Sprouts, and for wholesale at stores like Costco. 

Top takeaways from today’s episode:

• Recognizing when something’s not right with your business and revise until it is
• The importance of self-reflection
• Remember why you started and stick to your mission and core values
• Generating awareness with live marketing events
• Nurturing genuine, solid, supportive relationships within your company and without, as early as possible

Quotes:

• “We knew what we didn't know. We knew we didn't know a lot. But we didn't know how much we didn't know.” (11:58-12:04 | Chloe) 

• “We were good at self-reflecting and seeing what was working and understanding that we needed to make these changes.” (18:03-18:11 | Chloe)

• “There's always a challenge that you couldn't even conceive of, and after all these years, you’d think we'd have seen it all. But yeah, it's been a really long time.” (35:47-36:04 | Chloe)

Connect with Chloe Epstein:

Instagram | https://www.instagram.com/chlo.epstein/

Instagram | https://www.instagram.com/chloesfruit/

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