Guest:
Vincenzo Colosimo – Marketing Strategist, Hook Agency

Guest Links:
Website: https://hookagency.com
Instagram: https://www.instagram.com/vincenzo_colosimo/?hl=en

This episode breaks down what an ideal HVAC marketing budget looks like heading into 2026, and how growing companies should think about spend, percentages, and channel mix instead of guessing or reacting emotionally to short-term results. It explains why most growth-focused HVAC companies should be planning to invest roughly 6–8% of revenue into marketing, why that number feels uncomfortable for many owners, and why discomfort often signals deeper operational or profitability issues rather than a marketing problem. The episode explores the danger of cutting marketing after a growth year, how inconsistent spend creates violent revenue swings, and why steady, incremental increases outperform aggressive spikes or pullbacks. It dives into foundational priorities like local branding, truck wraps, yard signs, and neighborhood visibility, then moves into search dominance through Google Business Profile optimization, review velocity, paid search, and long-term SEO. The discussion explains why reviews are one of the most underleveraged growth assets in HVAC, how companies can realistically generate hundreds within months, and why reputation now directly influences visibility across Google, Maps, and AI-powered search results. The episode also walks through how to backward-engineer growth goals, using real math to connect marketing spend to leads, booking rates, close rates, and average ticket values, while emphasizing why no single channel should carry the entire growth burden. It closes by outlining a balanced approach for 2026 that blends predictable lead sources with brand-building efforts, focuses on doubling down where closed deals already come from, and treats marketing as a long-term growth system rather than a monthly expense.