Jorge Barragan and Austin Wood are co-founders of The Picklr, an indoor pickleball chain. Discussing the sport's burgeoning popularity and demand, they share how The Picklr has sold 311 franchise locations in the U.S. and plans international expansions. They talk about their franchise model, the impact of the pandemic on the sport, partnerships with celebrities like Drew Brees, and the unique community and competitive aspects of their facilities.

James Cook is the Director of Retail Research in the Americas for JLL.  Keisha Virtue is a Senior Research Analyst for JLL.

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