“I don’t want to perform my job. I want to be rooted in my work.”

 
Liz Migliorelli is an herbalist, educator and storyteller who has crafted an herbal product line under the name Sister Spinster for over a decade.

 
In this episode, Liz joins me to talk about how her business flourished on Instagram — growing to over 30k followers! — and the ways that growth impacted her life, eventually leading her to walk away from social media entirely. (Spoiler: the plants made her do it)

 
Together, we talk about:

• The benefits of being in the right place at the right time
• How Liz shifts her business model between products & classes
• What our approach to marketing has in common with herbalism
• The clarifying gifts of nettle
• Why we need to get out of our online echo chambers
• Creating clear, kind systems that support your work as you grow
• How Liz prepared her business/self to make less money this year

   
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