Chris Sims: The Empathy Advantage, How Great POs Connect Teams with Users

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The Great Product Owner: Deep Market Knowledge Creates Team Empathy

Brad exemplifies a truly effective Product Owner through his exceptional understanding of end users and customers in the investment management space. What sets Brad apart is not just his deep domain knowledge, but his established relationships with gatekeepers at customer organizations. These connections provide valuable insights that inform product decisions. Most importantly, Brad regularly spends time with the development team, helping them empathize with stakeholders and understand the real-world impact of their work. His user stories consistently focus on actual users and why the requested features matter, creating clear context for developers and fostering meaningful connections between technical work and business outcomes.

The Bad Product Owner: The Disempowered Proxy Problem

Chris identifies a common anti-pattern: the disempowered proxy Product Owner. This situation occurs when someone performs the day-to-day PO responsibilities for the team, but lacks true authority to make decisions. Instead, an unseen "real PO" holds ultimate control and can swoop in at any time to change priorities or requirements. This arrangement quickly erodes team trust as they realize the proxy must continually defer decisions, creating delays and uncertainty. Chris suggests either empowering the proxy with more decision-making authority while keeping stakeholders appropriately involved, or having the higher-level PO commit to spending sufficient time with the team to fulfill the true Product Owner role themselves.

Self-reflection Question: How might you identify and address power imbalances in the Product Owner role within your organization?

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About Chris Sims Chris Sims is a scrum trainer, agile coach, and recovering C++ developer who helps organizations improve their productivity and happiness. Chris is the founder of Agile Learning Labs and the co-author of two best-selling scrum books: The Elements of Scrum and Scrum: a Breathtakingly Brief and Agile Introduction.

You can link with Chris Sims on LinkedIn, visit Chris Sims’ Agile Learning Labs website.