Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business.

As the owner of a brand marketing, business strategy, and visual design agency, she can hook you up with the visual representation of your brand. But what she wants you to focus more clearly on, is the connections your brand makes and the tribe it can build around it.

In such a hyper-connected world, your mission and how you approach authentic connection is what sets you apart from all the others. It can literally be how you rise up the ranks in a saturated market.

Allison embarked on the unconventional journey to create + cultivate Polygon Market long before it was established in 2014. After she and her husband, Derek, married in August 2017, they took the leap to become a full-time family partnership.

With several years of experience and infinite resources in brand marketing + business strategy + visual design, they have brought together a fierce community of talented professionals, providing brands with the power of an agency and supporting businesses of all sizes and from all over. Allison believes in the power of working together and building authentic connections to help everyone thrive in their own way.

In today’s episode, we talk about how you can be a brand that connects with people to build your own tribe or community. Allison shares powerful ways to make this happen, like core values and a brand manifesto.

• Why building authentic connection is so important when it comes to branding, marketing, and business strategy
• How you can be a brand that connects with people and build your own “tribe” or community
• A brand manifesto can help you cultivate the community who is waiting for your message
• How we can we tap into our values in order to understand our mission better
• How do we know when our brand has reached the tipping point?
• The brand that Allison says is doing it right by sharing their manifesto, their core values, and showing up for their audience to make authentic connections (it’s SUCH a good example!)
• Allison has worked with big corporate clients like Disney, Netflix, and Anthropologie and shares a similarity between all three.
• How purpose has made Allison happier - and she’s stopped the comparison game

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep34

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Geomyra Pollard is a fellow podcast host, business coach, mom, wife, and creative entrepreneur... AND she is one woman who is leading a movement for us to live a more well-rounded life. 

If the word 'balance' is your “word for the year” - Geomyra wants to guide you in the direction of being more well-rounded instead. 

Maybe you’re feeling stuck where you are, seeking balance and purpose. Geomyra empowers us all to lean into the hard parts and let them guide you toward living a well-rounded life that fulfills your purpose.

I love this episode so much. It’s one of my favorite all-time interviews because its a mixture of mindset and simple choices we can make to change our life. I know you’re going to love it too. 

On Today’s episode of The Power in Purpose Podcast:

• Geomyra started her business as a wedding planner right out of college and served her clients for over a decade. But something in her life changed, which led her to launch her company, Coaching for Creatives
• The importance of cultivating a well-rounded life instead of a “balanced” life
• How being more well-rounded helps you to make time for work and family in a way that feels good
• Learn the steps you need to take to live a more well-rounded life
• Geomyra is a systems QUEEN, and she shares systems we can add to our business and home that can help us be more well-rounded
• Purpose is powerful, Geomyra shares how it’s changed her life and her business
• Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep33

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Listen, I hate to be the bearer of bad news - but we've gotta talk.

I know you saw the title of this episode, and you were like... she can't be serious?! I thought we all collectively agreed that blogging is a HUGE waste of time?!!!

I'm sad to report that it isn't. It's actually an enormous asset to fold into your marketing. And here's another scary fact: your competition is out there blogging their hearts out - and they're attracting your ideal clients!

In all seriousness, I recorded today's podcast episode because I want you to attract more of your ideal customers. I want you to get paid handsomely for what you do, and I want you to spend your time working for people who appreciate it.

So buckle-up and get ready to get back to blogging. In this episode, I'm sharing with you:

• WHY blogging is NOT dead
• Why you need to be blogging and HOW it can attract your ideal customers
• Six EASY (I mean SUPER EASY like ALMOST DOING NOTHING easy) ways to get in the grove of blogging + content ideas to steal

And because I'm all about facts and receipts, I want to share with you my analytics from this blog over the last 30 days over at https://blog.candicecoppola.com/ep32

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? The doors to my mastermind, WeddingPro Insiders, are open RIGHT NOW (but only for a limited time!). Learn more and sign up >> https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep32

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Have you ever wondered what it's really like to have a business partner, or how someone creates an in-demand business using social media? Or how to start a floral design business?

In today’s episode, I’m chatting with the ladies from Good Seed floral, Josie & Taylor. They reveal their business journey and how they’ve created an in-demand floral design company that serves niche customers.

When Josie and Taylor started their business, they had ZERO contacts and ZERO experience. Along the way, they’ve developed an in-demand floral design studio thanks to their tenacity, talent, and use of Instagram and email marketing.

On Today’s episode of The Power in Purpose Podcast:

• Being true to yourself, knowing your style, and how to leverage this to attract your ideal customers
• How a college relationship turned into a business partnership
• As self-taught floral designers, learn how they started a floral business without any experience or any contacts
• “If you wait until you’re ready it’s already too late.”
• With over 90% of their bookings coming from Instagram, these ladies have harnessed the power of social media as a lead source. They share tips on how you can make Instagram a better lead source for your business
• How Instagram helps to accelerate the know/like/trust factor and how it can also do the opposite
• Have all the questions about email lists? Good Seed Floral has a highly engaged email list. Learn how they use email marketing to develop relationships with their clients
• The moment they noticed they were giving every client a different experience, which encouraged them to create systems. Learn how systems saved their business, and how you can create systems to deliver a better client experience
• Partnerships and business partners in the wedding industry and why having an open hand is their secret to working together
• Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep31

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

I’m opening up on today’s episode of The Power in Purpose Podcast, sharing the top 3 lessons I learned in my business last year. 

I love these behind-the-scenes episodes and I’m excited to show you a little bit of the ‘inside’ of my business.

One of the greatest lessons I learned is that people are going to judge you -- do it anyway. So many of us sit in fear of judgment of others. It’s why we don’t get on social media, why we don’t put ourselves out there, and why we don’t take the next big step in our life and business.

It’s easy to get caught in this place -- a lot easier than it is to get out of this place. But in today’s episode, I want to give you permission to not care what people think. It’s time for you to live the life you’ve imagined and step into your purpose.

In the spirit of reflection, I want to encourage you to do this same exercise, uncovering the lessons you learned and what did and did not work for you this year. I created a simple workbook you can use to take inventory of your own business and life. This will help you figure out what changes you might need to make in order to go farther this year.

In today’s episode we talk about:

• My top 3 lessons
• The 3 things that didn’t work in my business last year
• The 3things that did work in my business last year

If you’re interested in reflecting on your own life and business, download the workbook to get you started here: https://candicecoppola.com/lessons

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep30

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan

• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

I’ve had a unique relationship with batchworking. It’s been a relationship that’s spanned 10 years, and we’ve never really gotten it right. I’ve been trying to batch work since the very beginning of my first business. Block scheduling? Done it. Group tasks? Tried it. I failed over and over and over again and could never get myself to adopt this working technique or routine.

My friends raved about it. Gurus online swore by it. But me? I couldn’t get through a solid hour before I quit and opened up my inbox to answer an email that really didn’t need to be answered.

Maybe you’re like me, and you’ve tried batchworking before. What I’ve discovered is that we get really set in our habits. We develop work habits, and it can be so challenging to try and change them into more productive and healthy habits.

So if you’re like me, and you’ve tried “batchworking” a bunch of times and failed within the first 20 minutes, this episode is for you. Today, I’m revealing how I finally got batchworking to WORK for me, and how it can work best for you.

Grab your favorite pen and notebook! You’re going to want to take some notes on today's episode.

In today’s episode we talk about:

• What batchworking really is
• My 5 steps to help you succeed at batchworking
• How batchworking will help you get more done
• The power of momentum and rhythm

AND there is a free give-a-way! I’m giving TWO lucky listeners a free copy of Michael Hyatt’s new book, Free To Focus. Listen to the episode and then head over to my Instagram to enter!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep29

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan

• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Do you have a defined sales process? 

When we start out in business we wear MANY hats-- and there is one hat, in particular, you might not be aware of that you put on every day. Along with being in charge of everything from your website to payroll-- you’re also the lead salesperson for your business. In fact, the role of sales might be the most important role of all. 

As we enter into Engagement Season-- which traditionally runs from November to April-- I want you to start developing your sales strategy NOW.  In order to be successful in business, you MUST be successful in sales. That’s why I’m sharing 5 sales strategies that work.

WHY DO YOU NEED A SALES STRATEGY? 

Did you know that people who write down their goals are 42% more likely to achieve them? The same principle can be applied to strategies for your business -- sales strategies, marketing strategies, growth strategies-- they’re all the same in that when you develop these areas on paper, you’re much more likely to see them through to success.

On today’s episode of The Power in Purpose podcast, I walk you through:

• Personalizing Your Pitch: Every person who inquires about your goods or services is unique. Are you personalizing your sales pitch to each individual?
• Talking Like a Human: Learn why keeping it simple and talking like your customer helps you to land more sales.
• Communicating Your Why: This whole show is based around the power behind your purpose, and when you can communicate why you do what you do, that has the ability to deeply resonate with your customers.
• Understanding the Problems and Communicating How You’re the Solution: Paint a picture of what life would be like if this person booked your services. What’s the transformation? 
• Listening Without Intent to Respond: Far too often, we’re not really listening. Are you listening, or listening with the intent to respond?

And because this topic is so important, and because I want you to start booking MORE of your ideal customers, I’m hosting a masterclass on October 23rd where I’m teaching YOU my Ideal Client Blueprint. 

Over the many years of being a business owner, I developed a way to understand who our ideal customers are. I call it my Ideal Customer Blueprint, and it’s helped not only us, but the dozens of businesses I’ve mentored over the years attract the right people.

Ready to register? Head to candicecoppola.com/webinar to register now!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SIGN UP FOR MY FREE MASTERCLASS:

Discover my proven strategy for uncovering your ideal customers: https://candicecoppola.com/webinar

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep28

 SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots
• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

I have a question for you and I am willing to bet this is true for you: have you ever thought to yourself, if I could just book the right clients, everything would start to fall into place? I’d make more money, I’d serve the right kind of people who appreciate my work, and work would be so much easier?

That’s what today is all about. I’m on a mission to get YOU in front of your ideal customers and it requires some strategy and work on your part, but once you know who you’re talking to, it becomes a lot easier to work with the kind of people you’ve dreamed of working with.

These 4 strategies will help you book MORE of your ideal customers.

On today’s episode of The Power in Purpose podcast, I walk you through:

• How to understand their problems & challenges, so you can be the solution
• Know what they value and what motivates them and make sure it aligns with your values and motivations
• Get connected with people in front of your ideal customers
• Know who you’re talking to and then start talking

And because this topic is so important, and because I want you to start booking MORE of your ideal customers, I’m hosting a masterclass on October 23rd where I’m teaching YOU my Ideal Client Blueprint. 

Over the many years of being a business owner, I developed a way to understand who our ideal customers are. I call it my Ideal Customer Blueprint, and it’s helped not only us, but the dozens of businesses I’ve mentored over the years attract the right people.

Ready to register? Head to candicecoppola.com/webinar to register now!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SIGN UP FOR MY FREE MASTERCLASS:

Discover my proven strategy for uncovering your ideal customers: https://candicecoppola.com/webinar

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep27

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Guide to Styled Shoots That Get Published: https://candicecoppola.com/styledshoots

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan

• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

We’re celebrating a full YEAR of purpose! It’s been exactly 12 months since we launched The Power in Purpose podcast and I wanted to celebrate. In fact, we’re celebrating a few things on today’s show -- and I’m going to leave the rest as a surprise!

The last year has been a year of discovery. Discovery of purpose, how it can change our lives and our business. We’ve heard dozens of stories of successful entrepreneurs whose lives changed once they discovered why they do what they do.

I’ve gotten countless emails, messages and DM’s from our listeners sharing their stories and how listening to the show has changed their lives and their business. In this short episode, we’re taking a look back at the 12 lessons we’ve all learned since we launched The Power in Purpose.

Episodes Mentioned in Today’s Episode:

1. Episode 022: Megan Gillikin
2. Episode 019: Jereshia Hawk
3. Episode 024: Zafira Rajan
4. Episode 021: Rhiannon Bosse
5. Episode 015: Shannon Pilcher
6. Episode 013: Maghon Taylor
7. Episode 008: Mary Marantz
8. Episode 005: Tyler J. McCall
9. Episode 002: Beth Chapman
10. Episode 003: Amber Housley
11. Episode 006: Heather Crabtree
12. Episode 014: Hayley Paige

Thank you for listening and for sharing your own stories. I can’t wait to see what the next year brings for us all!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep26

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Caitlin’s purpose statement is one of my favorites that we’ve shared so far on The Power in Purpose. Sharing our gifts with the world is powerful, and discovering someone who wants to help us do that is transformative. On today’s episode of the podcast, Caitlin is showing us how to improve our SEO by improving our message.

SEO can be a headache. You either fall into one of two categories when it comes to SEO: your business is relatively new to the industry and you’re trying everything you can to rank, or you’re an OG business owner and you’re hanging on for dear life to your keywords. 

We’ve all tried all the things like signing up for SEO webinars or watching endless Youtube tutorials. But on today’s episode, Caitlin offers simple advice on improving your SEO ranking and spoiler alert: it all boils down to your message. Google is smart. It wants to serve your website to the right people, and when we start focusing on our message, the magic begins to happen.

Caitlin Strempel is a business owner, SEO expert & digital strategist who works with ambitious and passionate business owners to get their services found online by the people who need and want their services the most. 

Working with brands such as Under Armour, Lexus, and Olay, the work stemming from my strategies has been featured on Forbes, Advertising Age, Creativity, and Luxury Daily.

On Today’s episode of The Power in Purpose Podcast:

• Caitlin shares the story of how she uncovered her purpose, during a difficult time for her family, and in those lessons learned an important one: you can’t wait for your life to begin
• Don’t wait until your life is falling apart to make a change
• Shifting our mindsets to understand that we have a gift to give and that there are people out there who need our gifts
• How your message helps to boost your SEO by attracting the right people who are searching Google for what you provide
• Caitlin shares outdated SEO techniques and strategies that no longer work -- and gives what does work to increase your SEO ranking
• Feel like SEO ranking takes forever? Caitlin offers suggestions on how we can rank faster along with a tutorial video on how you can find your perfect keyword
• The importance of search intent and how google knows exactly what your customers are looking for
• Have you ever heard of “search intent?” Caitlin breaks down this topic and how Google will show your website for similar keywords 
• Why you need to incorporate SEO into your overall digital/social media strategy
• Think about your consumer and NOT Google when developing your wholistic SEO / digital strategy for your business
• The amount of time people spend on your website plays a big role in your SEO. How are you keeping your website visitors on your website?
• Does domain authority still hold the same weight as it used to?
• SEO long process and investment, and Caitlin shares what we should be looking for in a company that we’re looking to hire for SEO

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and be the first to find out when my coaching program launches! https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep25

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola