What if you could use an experimental approach with your marketing to embolden yourself to try new things, uncover perfect-fit-for-you strategies, and detach from taking marketing failures personally?

Ah, wouldn’t that be nice?

Hailey Dale is the founder of Your Content Empire, and she’s here to help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. 

She’s all about leveraging curiosity and generosity to whip up results-driven content strategies that give you back more time to focus on what matters most to you in business and in life.

Her new book, Your Content Rebellion, is all about ditching the content shoulds, how to design a content strategy that engages you as much as it does your reader, and why your enjoyment is a crucial ingredient to succeeding with content.

On Today’s episode of The Power in Purpose Podcast:

• How we can bridge the intimacy gap with our customers and accelerate the know/like/trust factor in marketing
• How to use an experimental approach with your marketing to embolden yourself to try new things, uncover perfect-fit-for-you strategies, and detach from taking marketing failures personally. 
• A walkthrough of how to design your first content experiment

Resources:

• Your Creative Empire: www.yourcontentempire.com
• Join the Content Empire Facebook Group: https://www.facebook.com/groups/yourcontentempire/

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35 

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Before we start back with releasing new episodes, I wanted to take a few minutes to talk to you about values. Because values, in business, are important. I believe you should never question the values of the people you invite into your life and business–the people who you’ve chosen to learn from–as you navigate this bumpy road of entrepreneurship.

I want you to know that I believe Black Lives Matter. I want you to know that diversity and inclusion are values of mine both personally, and professionally. We have collectively had conversations (both online + offline) about race and racism, and these conversations are important and we must continue to create spaces where they can live. That is what I want to do on this show and on my platform.

The Power in Purpose podcast was created as a space to tell the stories of successful entrepreneurs who are doing big things in their businesses–big things guided by one principle: purpose. And we will continue to do just that and continue to bring diversity to the show. 

Tune in to hear more of my heart and what I have learned and unlearned over the last few weeks. 

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Today we’re talking about habits. And it’s such a timely topic because most of us have been stuck at home and stitch with our bad (and good!) habits. Not to mention, we are also approaching the half-way-mark of 2020, you’re 6 months into our goals. 

Fun fac:  Did you know it’s been scientifically proven that it takes 66 days to form a new habit? 66 DAYS! No wonder all our new year's resolutions have an 80% FAILURE RATE. 

This show is all about challenging the way you have been doing things (aka your habits), and pushing you to try new ways of doing things (aka creating new habits). 

There is a lot we can unpack about habits, but I am going to share 2 things that are going to you this month - and in the long run. 

On Today’s episode of The Power in Purpose Podcast:

• Why it is important to be all in for 66 days (yes 66 days!) to forming a new habit
• The power of having grace on yourself as you establish new habits 
• How you can keep a sharp focus on a few things, instead of everything. 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep46

SHOW SPONSOR:

http://candicecoppola.com/honeybook

https://candicecoppola.com/flodesk

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Do you ever scroll on the ‘gram, or see your colleagues and wonder how they’re always doing the most? You know, getting things done, launching new products or services, booking their ideal clients, scaling their business to new heights, and getting recognized for their work.

What is their secret??

Being in business for over 12 years, I have seen some business owners struggle to progress and some who soar to new heights. But more so, I have seen the qualities it takes to separate those who want to be successful and those who are. 

Do me a favor: grab your favorite notebook and pen–because you’re definitely going to want to take notes as we walk through the 6 things successful entrepreneurs do in their biz. 

On Today’s episode of The Power in Purpose Podcast:

• Why learning and doing (at the same time) are important in your biz. 
• How time matters and making appointments with yourself is important to being successful. 
• Breaking through perfection and why you should be experimenting in your business. 
• The power of listening to your customers. 

Resources:

• Honeybook - use code PURPOSE for 50% off your first year
• Flodesk - use code CANDICE50 for 50% off 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

 SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Charge what you're worth: Is that really a legit pricing strategy? Nope.

Did I get your attention? In our industry, all you ever hear is “charge what you’re worth.” The problem: selling products and services for less than what your Starbucks order is won’t get you anywhere. 

While charging your worth used to work, it doesn’t anymore. Times have changed - especially for wedding pros and creative entrepreneurs.

Yes, you are worth something AND you are very worthy of making the kind of money YOU want to make. However, the pricing for your product or service doesn’t hinge on your worth. It hinges on what YOUR ideal customer is willing to pay and what YOU want to make as a profit. Let’s stop charging what we are worth - and instead, price ourselves for profit. 

On Today’s episode of The Power in Purpose Podcast:

• Why charging what you are worth is not a legit pricing strategy. 
• What factors you should consider when determining pricing for your services. 
• The importance of pricing yourself for profit and what that looks like in your industry. 

Resources:

The Business Plan Blueprint

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep44

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Raise your hand if you feel like you’re drifting right now? You’re not quite sure where you’re going or what to do next. I spent a few days in drift mode myself. It’s a hard place to be and my goal with today’s episode is to get you OUT of drift mode and into design mode.

I want you to truly believe that you CAN build your biz–even in uncertain times–and that your business CAN flourish despite how you feel or the outside circumstances.

So, if you’ve been feeling like you're drifting, this episode is for you. Let’s dive in! 

On Today’s episode of The Power in Purpose Podcast:

• What drift mode is and how you know if you are on it. 
• The difference between drift mode and design mode. 
• Why vision for your business is more important now than ever. 

Resources:

The Business Plan Blueprint

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep43

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Are you ready to take back control of your time, your business, and your goals? If you are yelling a big YES then get ready! We are going to do a few exercises that help you paint the bigger picture. And they are going to help you take back control.

The future may feel uncertain but that’s not true. We can take control over what we want for our future and what we want it to look like. We don’t have to sit idly and take it as it comes. We have the power to dream about the kind of life and future we want, and how our businesses impact us and the lives of others.

Today, I am going to challenge you to mastermind and vision cast. This is where you get to have a say. A voice. It’s where you get to decide what the future looks like for you… and your business.

On Today’s episode of The Power in Purpose Podcast, you’ll hear: 

• What masterminding your business really means and where you need to start. 
• Why you need to ask yourself hard questions as you plan your business.
• The one thing that stands in the way of you really masterminding your business. 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

RESOURCES:

• The Business Plan Blueprint: my step by step guide on writing your business plan
• LIVE Masterclass: come and hear about my ideal client blueprint

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep42

 SHOW SPONSORS: 

• Learn more about Honeybook: http://candicecoppola.com/honeybook

• Check Out FloDesk: http://candicecoppola.com/flodesk

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

On a scale of 1-to-10, how happy are you with your current clients? Be honest. All this craziness with the Coronavirus has likely brought to the forefront how you really feel about the clients you book. One of the most crucial elements of marketing is making sure you target the right clients - this is something you’ll need to master as a biz owner! 

That is what this episode is all about: attracting the right clients by marketing to the right audience. Attracting your ideal clients doesn’t have to be hard. Once you know who you are talking to, marketing becomes easier. And I am here to help you learn HOW to do this! 

On Today’s episode of The Power in Purpose Podcast, you’ll hear: 

• The 5 mistakes you might be making with marketing and targeting the right clients. 
• How important message consistency is. 
• The power of a marketing plan and best practices when creating yours. 
• What visual branding is and why you need it in your business.  

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

RESOURCES:

• LIVE Masterclass: come and hear about my ideal client blueprint

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep41

SHOW SPONSORS: 

• Learn more about Honeybook: http://candicecoppola.com/honeybook

• Check Out FloDesk: http://candicecoppola.com/flodesk

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

As we all navigate this new reality, I want you to know there is power in perspective. This short episode of The Power in Purpose podcast is meant to give you a pep talk and get you thinking about what's possible in the problems you might face.

I share a personal story that I think back to whenever I'm faced with a hard problem. You have a story about hardship—it might be different from mine—but it was a time where you found strength, resilience, and purpose.

What we face now is no different. In this episode, I share the power of perspective + one question to get you thinking differently.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://eyesupheartopen.com/2018/03/02/some-scars-you-see/

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

I’m recording this special episode because I know so many of our listeners are being impacted by the effects of the coronavirus. And I know you are worried.

Today we’re going to have a heart-to-heart, like we always do, about what you can do to protect your business, your customers, and come out on the other side of what’s happening.

I know many of our listeners listen to this show to build their business. And I also know building your business right now is challenging. I want this platform to help you in every way possible—including comforting you in times of stress and need. 

We've found ourselves in a unique moment—where we not only have to consider our personal health and wellness—but we are seeing the widespread ramifications of a pandemic affect our businesses in a very negative way.

Coronavirus is changing things.

In today’s episode, I am going to share with you ways to navigate this unique situation. Some of these I’m reiterating from a recent blog post—others are new thoughts and even questions I’ve answered of my audience.

Here’s what we’re talking about:

• Should you or shouldn’t you market your biz right now?
• Should you be sending out communications to your customers and what kind of communications?
• What resources should you be utilizing?
• How do you handle customers canceling services?
• What do you need to have in your contract?
• How will this impact your biz in the long run?

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep38

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan 
• Tools I Use to Run My Business: https://candicecoppola.com/tools 
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola