Shaunae Teske is a destination wedding photographer, small business consultant, educator, and blogger. She is passionate about helping women build their business and lead intentional lives. Her photography work has been featured in Martha Stewart, The Knot, and the Today Show and she was named one of the 10 Women to Know in her home city.

She also co-hosts a podcast called The Creative Legacy Podcast where she encourages creative entrepreneurs to build their business so they can leave behind their legacy.

During her journey toward entrepreneurship, after admitting how unhappy she was, Shaunae asked a simple question of herself: what are you doing? Shaunae Teske wants you to start appreciating and LIVING your life. Today’s episode of the Power in Purpose podcast is a gentle reminder that life is meant for the living.

On Today’s episode of The Power in Purpose Podcast:

• Shaunae and I spill some tea on how we met, through a retreat we were asked to speak at that went off the rails (you won’t believe it!)
• How the loss of her beloved Aunt, who died of cancer, revealed to her that she needed to make a change in her life. It put into perspective the work that she does and why she wanted to help other creative entrepreneurs do the same
• Why you need to take time to enjoy exactly where you’re at in life and in business
• Stop saying, “Once I reach this milestone, I’ll be happy/accomplished/successful/fulfilled.”
• How to bypass the “shoulds” in your life and focus more on building a life and career of intention
• If you took away the material things from your life, what would be left that you love?
• How to make intention the backbone of everything that you do
• Recognizing that you are the vessel that can go out there in the world and either spread positivity or negativity to those around you-- including yourself
• Shaune’s tips on how you can create better intentions, starting with “an attitude of gratitude”
• By simply writing out your fears next to affirmations you have for yourself, you’re confronted with a choice to pick between one or the two
• Imposter Syndrome can be a debilitating side-effect to entrepreneurship. Shaunae shares with us how she moves through Imposter Syndrome with one simple practice that has lasting results
• How self-sabotage is actually a byproduct of imposter syndrome
• There are several different types of imposter syndrome and knowing which kind of imposter syndrome is affecting your ability to go out there in create can help you navigate through the fears you have
• We talk about marketing with intention and authenticity, and how these buzzwords ARE valid marketing strategies
• In talking about marketing with intention, Shaunae wants you to not only intention with your message, but also be intentional about where you share your message
• In marketing, learn why Shaunae wants you to ask yourself, “where does my client receive information and how do they like to receive information?”
• Candice shares the best piece of business advice she ever received

Resources Mentioned in Today’s Episode:

• Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com
• Creative Legacy Podcast | Episode 036 Dealing with Imposter Syndrome: http://thecreativelegacypodcast.com/036-dealing-with-imposter-syndrome/
• This is Marketing by Seth Godin: https://amzn.to/2Uuv4Ja
• Quitter by Jon Acuff: https://amzn.to/2u8txNH
• Finish by Jon Acuff: https://amzn.to/2VSIxen

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep17

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

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https://www.facebook.com/thecandicecoppola

Elizabeth McCravy is a website and brand designer. She mixes marketing strategy, personality galore, and tons of fun to create custom brands, custom websites, and website templates.

Elizabeth focuses on designs that will convert lookers into buyers and she loves to take the headache out of the design process. She believes that your brand has a unique voice and story to tell and has helped hundreds of businesses all over the world share their story. She’s the host of The Breakthrough Brand Podcast where she shares how to stand out online, design success from the inside out, and create a breakthrough business.

Elizabeth left her first post-grad corporate job to start her business at the age of 22, and since then has been able to create a business that gives her creative freedom, fills her with joy, and provides an income more than quadruple the salary of her corporate job.

On Today’s episode of The Power in Purpose Podcast:

• Elizabeth shares her journey and the misconception she had that she needed to “wait” until she was a certain age or had certain things in place before she started her business
• How being in a job that didn’t fulfill her purpose led her to seek out finally starting her own company
• How the stories we often here, that work is meant to be hard or you're not supposed to like your job, are the stories of others. Elizabeth encourages you to create your own story
• We talk about our frustration with the mindset that people need to be a certain age in order to start a business and the fact that it’s untrue -- it’s never too late (or early) to start
• Elizabeth explains the #1 business component we need to have figured out before we step into the branding or rebranding process
• If you’re in your first 1-2 years of business, Elizabeth talks about what you need to be open and flexible to and why hiring you may want to wait before you hire a custom branding designer
• Why doing a branding photoshoot is an important part of the rebranding process
• Elizabeth’s advice on investing in a copywriter during the rebranding process to make sure your messaging is super clear and targeted to the right audience
• The 3 things that make up an awesome website and why you can’t miss any of them
• The common mistakes Elizabeth sees on businesses websites that you can go and fix TODAY
• How to craft a brand statement using client inquiries and testimonials
• How we can examine our own website usage and behaviors to learn what not to do
• Where Elizabeth thinks you should place your mailing list opt-ins (hint: it’s not a pop-up!)
• Elizabeth wants you to step outside of the shadows and share images of yourself and who you are, and how research proves this accelerates the know/like/trust factor
• How we as people identify as certain things in life, and by sharing what you identify with, you create immediate connections with people who identify as the same kind of person
• Is branding something we should be working on something all the time? Elizabeth talks about the things we miss when it comes to branding and how it’s something we should work on each day
• Elizabeth wants you to draw a parallel between your social media and your website because otherwise, you’re missing conversions
• Instagram is Elizabeth’s #2 lead generation tool -- and she shares with us some of her secrets in using Instagram as a lead generation tool and why you don’t need a huge following to have inquiries that convert to customers
• Who inspires Elizabeth? @AmberHousley
• Be sure to listen to the end of the episode for a special coupon code for Elizabeth’s Showit website templates!

Tools I Use to Run My Business: http://candicecoppola.com/tools

Ready to find your ideal clients? Sign up to learn when my 5-day workshop goes live: http://insiders.candicecoppola.com

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep16

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Success in life stems from the choices we make. From engineer, journalist and professional skydiver to coach, consultant, and business owner, Shannon’s life choices — good and bad — have helped him create an exceptionally fulfilling life. He spends more than 200 days each year traveling the world and sharing his experience and wisdom. Whether writing, speaking, skydiving or consulting, Shannon wants to share his lessons with you.

Shannon Pilcher is a world champion skydiver, educator, and entrepreneur who has spent 26 years traveling the globe and living life on his terms. He was an influential part of teams that pioneered high-speed parachute descents of some of the world’s most iconic mountain peaks, including the Dolomites (Italy), Mont Blanc (France), the fjords of Norway and the Grand Canyon. His work with high-performing teams and top-tier military units has earned him worldwide respect.

He is the co-founder of the Performance Designs Factory Team, a leading high-performance parachute flight team, and Flight-1, an education and training company that employs more than 25 consultants in more than 10 countries. He and his partners at Flight-1 have fostered a flat and autonomous corporate culture, intentionally mirroring many of the same values and procedures that contributed to their parachuting successes.

In 2010 Shannon suffered severe head and spine injuries during a high-speed parachute descent in the Swiss Alps. That accident and the story of his miraculous survival are captured in his team’s one-hour documentary on iTunes, entitled Sky Jumpers.

In 2018 he launched his podcast, Choices, with a renewed purpose to encourage others to make better choices after his accident.

In today’s episode of The Power in Purpose podcast, Shannon shares:

• How a near-death experience after a skydiving accident flipped his perspective on life and how he wanted to live it -- and gave him a renewed purpose and helped him discover what’s meaningful in life
• Shannon wants you to do more than “just get by,” and shares his renewed perspective to motivate you to push forward and find greater meaning
• How being a type-A personality inhibits you from allowing things to emerge
• Teamwork is a specialty of Shannon’s and he discusses how teamwork has been at the center of his life -- and what being an athlete taught him about teamwork
• Establishing trust while working with his clients, especially when training specialty military units, is vital to the work that Shannon does. Shannon discusses how we can establish trust with our teams quickly with one simple method
• Why under-committing so you can over deliver is a valid strategy
• How do you level the playing field within diverse teams? Shannon talks about fostering relationships with your team members and allowing their unique voices to shine through
• How to empower your team to do great things and move your business forward
• Shannon shares about what he’s learned interviewing successful entrepreneurs for his podcast on the power of making choices
• How the sum of our lives are based on the choices that we make, and how to make better choices
• How to combat fear when making choices and to get off the fence
• Adapting Simon Sinek’s Why-How-What formula in your life and in your business -- and why it works

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

FREEBIES:

• Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
• Tools I Use to Run My Business: https://candicecoppola.com/access-to-my-tools
• Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Have you ever wondered what the entrepreneurial journey looked like for one of your favorite designers? Today, I have the special privilege to chat with Hayley Paige: designer, creator, and emoji maker!

Hayley is the creative powerhouse behind the Hayley Paige brand, having dressed thousands of brides across the world -- and some of our favorite celebrities. Her brand is synonymous with craftsmanship, MAGIC, beauty, rock n’ roll, FUN, and creativity.

As the head designer for Hayley Paige, Blush by Hayley Paige, Hayley Paige Occasions, Hayley Paige Red Carpet and La Petite Hayley Paige at JLM Couture, she has received global recognition for her collections. Her red carpet pieces have been worn by musicians, influencers and trend-setters such as Carrie Underwood, Chrissy Teigen, Olivia Wilde, just to name a few.

In February of 2017, she launched her first app, Holy Matrimoji, and followed that with a 6-part TLC Series Hayley Ever After.

It is a privilege and an honor to interview Hayley and share with you her interesting story: how she got started in fashion, the steps that she took and the opportunities she created, and alllllllll the things she learned along the way. To put it simply, Hayley is impressive: she's brilliant in business and design, exceptionally talented, down to earth, kind, generous and is constantly finding ways to “paige” it forward. When her brand came on to the bridal scene, she changed the face of bridal -- and one way was her ability to connect with her audience and her customers.

In today’s episode of The Power in Purpose podcast, Hayley Paige shares:

• The gift of being able to make women feel beautiful on one of the most important days of their lives
• How YOU are on your own special page and her advice on embracing YOUR journey
• The story of how she became a designer, after falling in love with romance and weddings at an early age
• How her pursuit in medicine led her to a mentor, who helped to push her in the direction of fashion, and changed the trajectory of her career
• Her philosophy that you can learn creativity at any stage or age in your life
• How to silence your inner self-doubt that is getting in the way of your beautiful ability to execute
• How to get through “designers bedrock” or creative roadblocks
• In her pursuit to be a designer, Hayley talks about her well-rounded education at Cornell, which set her up to launch her mega brand
• The story of the many opportunities she immersed herself in before she launched her brand, and when you should say yes to opportunities that might come your way
• How music has shaped her creative process and the special role it plays in her life
• We walk through the many “hats” Hayley wears on a daily basis, and how she manages her myriad of endeavors with a simple philosophy
• Why a connection with your customer and a “manifesto” for your brand is so important
• What it was like to create her app, Holy Matrimoji
• Why she continues to manage her own social media (yes, that heart is from Hayley!) and how it has made genuine connections with her audience
• Hayley's advice on how to pursue your passion when you’re not sure where to get started
• Advice on collaborating with a big brand + licensing deals
• If you’re an influencer, Hayley shares advice on why you should be careful with your endorsements
• What the Hayley Paige brand stands for
• Learn who inspires Hayley and how purpose has changed her life and her business

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

CONNECT WITH ME:

http://instagram.com/candice.coppola

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Maghon Taylor is the SHE behind All She Wrote Notes, a calligraphy and hand lettering studio based in Elon, North Carolina. Her work has been featured on many blogs and publications and she was named Best Calligrapher in the South by Southern Weddings.  Maghon has partnered to letter items and host events with national retailers such as West Elm, Neiman Marcus, Kendra Scott, Anthropologie, and Swoozies, as well as dozens of local businesses across North Carolina.

Maghon’s favorite part of her business is teaching and she has taught more than 5,000 students how to spread happiness through their handwriting with her traveling lettering workshops and her online classes.  She is also the author of Happy Hand Lettering releasing in Fall of 2019 and has a second book in the works.

The story of how Maghon started her business is an interesting one; she shares why she left behind a job in event planning, which she loved, to build a hand lettering empire! There is no shortage of truths, laughs, and honesty in this episode as Maghon recounts her journey toward spreading happiness through her hand lettering.

She is crazy about her business, but she most enjoys doodling around her home that she shares with her husband and middle school sweetheart Chris, and their two-year-old son, Vance.

In today’s episode of The Power in Purpose podcast, Maghon shares:

• Maghon’s business was born after taking a calligraphy class that she gifted herself for her birthday… where she left feeling inadequate, comparing her work to everyone else in the class
• How a friend helped her to see that she did have talent and that she should celebrate how different her handwriting was from the rest
• Maghon’s encouragement for you on how you can embrace your unique gifts, and create a business that gives those gifts to others
• Why and how she chose to quit the job she loved to transition into making her business her full-time work -- and advice on how you can make the same transition, too
• How your success can be tied to the philosophy of “keeping your eyes on your own paper” -- a powerful statement!
• How the surprise of motherhood shaped her business for the better (spoiler alert: being a mom was not something Maghon envisioned for herself!)
• Using your purpose as a compass for your business -- including what you should be sharing and creating
• What its like to have a business that is so customer focused, creating products and experiences that bring other people’s happiness
• Why Maghon (and I!) are choosing to keep it positive in 2019 and to stop complaining
• Maghon’s advice on what to do when your business is swimming in a crowded space
• How to handle copycat business owners who steal your copy, your work, or your ideas
• Why you should be having fun on social media. Maghon’s philosophy will change your perspective on how you use social media like Instagram and Facebook, making it entertaining not just for your audience, but also you, rather than a chore
• A special hello from a very special young visitor!
• How you can create a connection with your audience through sharing your life and the stories that make up you
• The story behind Maghon’s motto to turn your mistakes into confetti -- a story that will resonate with you!
• Who inspires Maghon? Her friend, Lara Casey
• Learn how purpose has changed Maghon’s life and her business

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

CONNECT WITH ME:

http://instagram.com/candice.coppola

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https://www.facebook.com/thecandicecoppola

For the past three weeks, I've had the best hair of my life.

It's bouncy, shiny, and healthy. I catch myself walking past mirrors, thinking, "damn, your hair looks good!" I am annoyed I don't have anywhere to go, you know, so that I can show off my bomb looking hair. The blow-out lasts for days (with a little help from dry shampoo and a silk scrunchie) and I'm over here wondering why I didn't invest in my hair care sooner.

You're probably saying, "OK, cool Candice. Thanks for showboating on your awesome hair, but what does this have to do with this podcast?"

A lot.

I'm going to tell you how a $350 hair dryer solved my problems, and ask you a simple question:

What problems are you solving for your customers? 

I hope you enjoy today's episode of The Power in Purpose Podcast.

LEARN MORE ABOUT HONEYBOOK:

http://candicecoppola.com/honeybook

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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CONNECT WITH ME:

http://instagram.com/candice.coppola

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It's a new year, with new possibilities, and on today's episode of The Power in Purpose Podcast I'm sharing with you my word of the year -- and inspiring you to choose a word of the year too. What word will you use to define the kind of year you want to have in 2019?

I also share my top 5 business books you should read in 2019 that will transform how you think about marketing, client experience, and getting to the finish line on all your projects!

SHOW NOTES: http://www.powerinpurposepodcast.com JOIN OUR COMMUNITY: https://www.facebook.com/groups/powerinpurposepodcast/ CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

I love goal setting, do you? I've found that mapping out my goals is therapeutic and lets me put into writing what I want for myself both professionally and personally. The problem is I'm also a little shy when it comes to writing things down; I have a hard time visualizing my goals in a notebook, journal or even worse, online note-taking. I get overwhelmed at the blank page, get frustrated when my goals are entirely out of order and end up ripping the page out only to start the exhausting process over again.

Are you like me, in that, when it comes time to write your goals you struggle? You have goals in your head, you can almost see the big picture, but you get distracted, overwhelmed and end up not finishing what you started? I can't imagine I am alone in this!

On today's episode of the podcast, I am sharing my goal setting method using post-its. This method will transform how you intentionally set goals and help you map out the bigger picture.

I love this method because it lets me be free. I’m open to think about my goals without committing to writing them down on a page. I’m free to move them around if I find a mini goal or action item better serves another one of my main goals. I’m not worried about my handwriting, because I can always re-write a post it. I’m not concerned about things being out of order, because I can quickly move them around. I’m not worried about whether my goals align with my bigger picture, because I started out writing my goals with my bigger picture in mind.

This goal setting method gives you the freedom to change what you want to change, move your thoughts and ideas around, and visualize your future.

So, are you ready? I'm sure you're wondering how are we going to put these items to use -- and I've broken it down into steps to make it easy -- plus I have a free download for you at http://candicecoppola.com/goals to help you.

Happy goal setting!

SHOW NOTES: http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY: https://www.facebook.com/groups/powerinpurposepodcast/

CONNECT WITH ME:

http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

This is the first episode in a two part series on goals -- and today, I'm sharing with you the top 5 years why your goals fail, year after year, and what you can do about it.  

Goal setting is something I feel really strongly about; I’ve been setting goals for myself since I was a teenager, usually at the end or beginning of a new year. I know many of you are goal setters too-- and I think this episode is going to help push you past some mindsets that you have around goals. My goal with this episode is to shift your mindset, get you unstuck and out of goal setting habits that are not serving you well.

Are you like me, in that, when it comes time to write your goals you struggle? You have goals in your head, you can almost see the big picture, but you get distracted, overwhelmed and end up not finishing what you started? I can't imagine I am alone in this!

Once I discovered a goal setting system that worked, I started to uncover even more reasons why my goals were failing each year. So, lets jump into how you can set better goals, and the mindsets around goals that hold us back.

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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CONNECT WITH ME:

http://instagram.com/candice.coppola

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I’ve known Mary Marantz for many years, and one thing that has always struck me about Mary was her willingness to share her story; not just the pretty side of her story-- not the wins, or her success-- but the lessons she learned in the mess.

She is an internationally renowned photographer, author, educator, and speaker who travels the world teaching and inspiring other creative business owners. She has been named a “Legend of Light” by Profoto as well as one of the Top 100 photographers by SLR Lounge & Brandsmash. You can find her work in many high-end publications, including Martha Stewart, Well Wed & Inside Weddings. She is also the founder & Editor in Chief of twin wedding blogs The Black Tie Bride & The Well Groomed Groom.

However, she comes from very humble beginnings, and life didn’t always look like it does now.

Mary is on a mission to help all of us build a legacy brand-- not just a business-- but a brand that stands the test of time. In this episode, she shares her journey and the critical moment in her childhood where she began to uncover her purpose. Her father, a proud West Virginia logger and 2nd generation owner of the family business, lost everything. It was in that moment that Mary began to understand that we were all born to do something in our lives-- but sometimes, even with the most exceptional talent and intention, we fail because don’t have the right tools or resources to make our purpose profitable.

This episode is a powerful one that has resonated with me every single day since I had the chance to interview Mary. Her story and her words have transformed me, and I know you will be, too.

In this episode of The Power in Purpose Podcast, Mary shares:

• Her life growing up in rural West Virginia and the lessons it taught her
• How she discovered and uncovered her purpose at an early age
• Growing up poor and the call she felt for a “life of success,” which led her to Yale Law School
• Her and her husband's decision to forego the safe, set and suppose to, choosing instead to take a big leap and build a business
• The powerful mindset of not being successful but rather, significant
• How she categorizes businesses as either a weed, flower or tree-- and how you can build a business that has strong roots and bares fruit
• Mary shares with us some foundational principles in business, so we can build a brand that leads with our purpose
• Her belief that finding your why cannot be rushed
• An important discussion on how we ask others “how” and “who” and “what” as it relates to our business-- but we rarely ask the question, why?
• Mary challenges you with this simple question: OK, but why?
• The greatest lesson her father taught her-- anything that’s worth doing is worth doing well
• Acknowledging your instant gratification mindset and how to move away from it, embracing slow growth = strong roots instead
• In a world full of noise, Mary encourages us to listen to the right people as it relates to our business-- and shares what you should be looking for when you seek a mentor
• Staying the course in your business when things get tough, or when you feel like your not gaining traction
• How her morning routine of “win the day” has transformed her mindset, along with other daily routines she has to feed her mind, body, and soul
• I ask Mary if she’s ever suffered from imposter syndrome, and she shares her answer along with her thoughts on why we suffer from imposter syndrome
• Mary shares how purpose has changed her life and her business-- and who inspires her with their purpose
• We learn more about her upcoming book, including the working title and what her book is all about!

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

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