Eliana Baucicault is a celebrated wedding and event planner in Atlanta, Georgia with a career that has spanned over a decade. She built a 6-figure event planning company, EllyB Events, working with some of the top celebrities and influencers on celebrating moments that matter to them. She started out like most entrepreneurs-- wanting to be the most sought after and best in her field.

With all her success, her purpose came to her many years after starting her own business after years of feeling disenfranchised in her industry; she decided that she need to make a change and led the call for celebrating diversity with her book and magazine. Celebrating diverse love stories, families, and business owners has become Eliana's mission.

Her purpose encouraged her to author her first book, B Inspired: The Book, an inspirational look book that was an instant success. The catalyst behind her book: so a woman of color could walk through a bookstore and see her face on the cover. She also want to inspire anyone no matter of their race through curated event design.

Pretty powerful stuff.

With the success of her book came a new idea: a curated magazine, featuring a wide range of celebrations from weddings to baby showers, that prominently features persons of color and business owners of color.

In this episode of The Power in Purpose Podcast, Eliana candidly shares:

• How she discovered her purpose at the height of her planning career
• How she juggled 8 streams of income / revenue and ultimately chose to close one so the others could flourish
• How she utilizes a team to help her build an empire
• What it was like to dive into the publishing world without any experience in publishing
• How she taught herself to produce, write and publish her book (in 3 months!)-- and then her magazine (in 6 months!)
• How her book led her to produce her magazine so persons of color could be celebrated
• What it was like for her as a woman of color starting her business
• How the industry has changed and the changes it needs to make
• What she’s sacrificed in order to build her business
• How she sees her magazine as more than a magazine, but a legacy for others
• What she would and wouldn’t do differently
• How she never thought this would be something she’d be doing
• Why it’s OK to not know your purpose right away and to give yourself time to explore
• How you can use your influence to make a positive change in your industry
• How you can make simple little changes in your business to promote diversity
• How it makes a woman of color feel to see herself represented
• How discovering her purpose has changed her life and her business

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

SHOW NOTES:

Read notes from the show and find links and resources for this episode:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Amber Housley is a marketing guru and business strategist with a career that has evolved tremendously over the last 11 years. She started her first business in 2007, where she planned weddings and designed stationery. What led her to make a big shift in her career? Amber shares her journey through entrepreneurship, working with billion dollar companies on their marketing, and how she’s found her purpose in helping women create thriving businesses & joy filled lives.

Amber gives us permission in this episode to show up for our businesses and our lives. In today’s episode:

• Amber talks about how overwhelm with her job led her to want to make a big change
• How little by little, she was able to make changes in her life that led toward her business & purpose
• How her former wedding related businesses led her to her purpose today
• Learning how to say no and creating margin in your life
• What working in marketing for billion dollar companies taught her about her own small business
• How over the last 6 years she was able to take a 1 day workshop and build it into a profitable 4 day retreat-- all from the idea of “I can do that but I can do that BETTER”
• Why community is so important and why you need to step away from your business
• Imposter syndrome and how she moved through it-- and how you can too
• How to stop creative dreaming and start creative doing
• The biggest mistake creatives make with their marketing and how to solve it
• The 2 KPI’s you should be tracking in your business
• Her core values and how they sit at the heart of her business-- and why they’re important
• What she would tell 20 something Amber about her first 2 businesses -- and it’s a game changer
• How her yearly vision board helps to manifest experiences and goals in her life
• Advice on work-life balance for moms

Download the free checklist Amber mentioned in the show: https://www.amberhousley.com/pretty

Learn how Amber creates her yearly goal vision boards: https://www.amberhousley.com/visionboard

Looking to create your business marketing plan in 5 days? Check out Amber’s flourish workshop: https://ah.amberhousley.com/flourish

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group-- what was YOUR biggest takeaway?

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Our first guest on The Power in Purpose Podcast, Beth Lindsay Chapman, is a POWERHOUSE in the wedding and bridal industry. Seriously, she is THE expert as it relates to the bridal stylist and bridal store arm of the wedding industry. She’s been the owner of The White Dress by the shore in Clinton, Connecticut for over 15 years. She left a highly lucrative VP position at a 1 BILLION DOLLAR fashion empire (where she was in charge of a 40 million dollar portion) to start her business— which has grown to 7-figures. Why? We learn that and a whole lot more in today’s interview. Here are some highlights:

• What prompted Beth to walk away from her high 6-figure salary to open her own store — and what the rewards were
• The process she took to becoming a business owner and how it was over 5 years in the making!
• How she noticed a problem in the bridal industry and decided to solve it -- and how you can too
• Why you need a business plan and how her business plan helped her grow her 7-figure business
• What her first day was like when she opened her store (hint: it was kind of a hot mess -- but in a good way!)
• The lesson she learned in starting no matter the circumstance, and how you can get started too
• How being multi-passionate led her to open a second business
• The struggle she faced when she considered selling her store and how a life coach helped her
• How she chose to navigate an oversaturated market, choosing to LEAD rather than LEAVE
• How she juggles 2 companies that are tied together, but separate concepts
• What it means to be a catalyst for change and how you should be one
• Why community is important
• Why EXPERIENCE matters

Candice also talks about the biggest lesson she learned in creating this podcast episode, along with some further thoughts about choosing to LEAD rather than LEAVE.

Thanks so much for listening to today’s episode! Be sure to continue the conversation on our facebook group-- we want to know, what was YOUR biggest takeaway?

SHOW NOTES:

http://www.powerinpurposepodcast.com 

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Welcome to the first episode of the Power in Purpose podcast.  Thank you for listening! I am your host, Candice, and I couldn't be more grateful that you are tuning in to listen to our very first episode. I mean that from the bottom of my heart; I feel so overjoyed to be able to do this, for you, and I’m looking forward to sharing what you can expect from this podcast in this episode, along with the story about how I came to uncover MY purpose.

I believe that entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do.

The Power in Purpose Podcast explores the stories behind some of the most successful entrepreneurs. How did they discover their purpose? What were they doing before they found success? How do they live and work each day on purpose, serving their customers better than any of their competition? 

As you’ll hear later on in my story, I uncovered my purpose well into my business. So if you’re an established business owner and you find yourself struggling, it might just be not being able to answer this question: why do you do what you do? If you can’t answer that question in a way that serves your customers, than you, my friend, are in the right place.

SHOW NOTES:

http://www.powerinpurposepodcast.com

JOIN OUR COMMUNITY:

https://www.facebook.com/groups/powerinpurposepodcast/

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola