We’re often told to do more, move faster, and chase the next big trend—but some of the most remarkable successes come from narrowing your focus, obsessing over one thing, and truly understanding the people you’re serving. 

Ben Francis knows this better than most.

He started Gymshark with nothing more than a sewing machine and a passion for making gym clothes that actually worked for him. From those humble beginnings, he built a billion-dollar brand—carefully, sustainably, and with a vision for a company that lasts 100 years, not just a flash in the pan. And yes, he’s still young, proving that you can dream big while thinking long term.

Recorded at the very impressive Gymshark HQ in Birmingham, UK, this episode takes us inside the energy and culture that fuel the brand. We dive into Ben’s journey of obsession, experimentation, and relentless focus, exploring how to build something meaningful without having all the answers, learning from failures, and why understanding your customer is everything. If you’ve ever wanted to create something that lasts, this conversation is for you.

This is A Bit of Optimism. 

Check out Gymshark here: 

https://www.gymshark.com/