Nicola Elliott, co-founder of Neom Organics began to feel the effects of neglecting her health in pursuit of 'having it all' and rediscovered what wellness meant to her: good sleep, less stress, better energy and good mood. Neom has pioneered organic aromatherapy products that fulfil these four pillars in an industry where synthetic dominated. We speak about the power of natural, why wellness should be simple and what to consider when starting a wellness business. Show notes: madeleineshaw.com/episode27