On Brand with Nick Westergaard

The Power of Language in DEI with Beth Livingston


Listen Later

Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She’s also a colleague of mine at the University of Iowa’s Tippie College of Business and co-author of the new book Shared Sisterhood. We discussed all of this and more, this week on the On Brand podcast.


About Beth A. Livingston

Dr. Beth Livingston is the Ralph L. Sheets Associate Professor of Industrial Relations at the University of Iowa’s Tippie College of Business. She’s also an internal advisor with the Healthier Workforce Center of the Midwest, a NIOSH Center of Excellence, and the faculty director of the Dore-Tippie Women's Leadership program.

After receiving her Ph.D. from the University of Florida, and her MBA from the University of Kentucky, she began her career at Cornell University in the School of Industrial and Labor Relations before moving to the Midwest. She studies and teaches human resource management, gender & diversity, and the management of work and family in the service of employee well-being.

Her research has been highlighted in the New York Times, NPR, and the Harvard Business Review, and she has been published in multiple top academic journals. Dr. Livingston has also done executive education, speaking engagements, and consulting for companies and non-profits such as Accenture, John Deere, Yves Saint Laurent Beauty, HNI/Allsteel, and Hollaback! (now Right to Be) and is the co-author of the book Shared Sisterhood, published by Harvard Business Review Press.

Episode Highlights

“Everything you know—about marketing, managing, leading—has changed.” It’s been a busy two years for Beth Livingston, who studies remote work and DEI issues in the workplace. “People and organizations are ready to learn more about this."

Thinking and doing. With big issues like gender and race, action both thinking and action are critical in driving change. “We talk a lot about doing in the book,” Beth notes. “There are thinking, feeling, and doing questions at the end of each chapter.”

What’s one thing you can do right now on these big issues of gender and race? I thought I’d asked Beth a hardball question but she knocked it out of the park with not one but two things you can do. “The lowest hanging fruit is looking at where you get your news and who you follow on social media. The second thing you can do is look around at work.”

What brand has made Beth smile recently? After a recent trip to New York, Beth and her daughter shared several smiles over the Playbill brand as they saw four Broadway shows.

To learn more, check out Beth’s website and connect with her on LinkedIn.

As We Wrap …

  • Listen and subscribe at Apple PodcastsSpotifyAmazon/AudibleGoogle PlayStitcherTuneIniHeartYouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    On Brand with Nick WestergaardBy Nick Westergaard

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    94 ratings


    More shows like On Brand with Nick Westergaard

    View all
    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    1,854 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,438 Listeners

    Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

    Why That Worked – Presented by StoryBrand.ai

    1,926 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,260 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,242 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,990 Listeners

    The Peter Attia Drive by Peter Attia, MD

    The Peter Attia Drive

    8,004 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    345 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    37 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,429 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,581 Listeners

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

    504 Listeners

    The Next Wave - AI and The Future of Technology by Hubspot Media

    The Next Wave - AI and The Future of Technology

    63 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    85 Listeners