Have you ever wondered how a personal touch could revolutionize your gym's client retention and growth? 

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, we delve into the crucial role of personal touch in small group classes and one-on-one training. Join us as we discuss the operational challenges of maintaining high-touch customer service as gyms expand and the strategies for overcoming these hurdles.

Our guest, Mark Fisher, shares his insights on the importance of hiring the right people through personality style tests and stress tests and implementing a systematic hiring approach.

We also explore the essentials of having a functional website, a compelling offer, and a dashboard for tracking results. Additionally, Mark provides valuable advice on generating leads for fitness businesses beyond paid digital marketing.

Learn how building relationships, starting conversations with strangers, understanding lead costs, and nurturing leads through personal networking can significantly impact your gym’s success.

00:00 Intro

00:10 Gym ownership, marketing, and personal training.

4:27 Hiring and retaining employees in a small gym setting

9:30 Hiring and firing practices for small business success. 

12:57 Hiring and marketing for gym owners, emphasizing the importance of bringing the right people on board.

15:46 Marketing strategies for gym owners, focusing on lead generation and follow-up processes.

22:08 When gyms should start marketing and how to retain clients

27: 23 Marketing strategies for gym owners, including referrals and paid advertising.

32:07 Marketing strategies for gyms, including networking and paid advertising

37:14 AI's potential to replace human lead nurture in marketing

41:27 Personalized customer service in fitness gyms

47:14 Marketing strategies for fitness businesses.

Tune in to this episode to learn how a personal touch can enhance your gym’s client retention and growth. Discover practical strategies for hiring, operational efficiency, and lead generation to ensure your gym thrives.

Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. 

Get your copy here (http://go.businessforunicorns.com/gym-marketing-secrets).

For more about BFU, check out their Instagram and website

(https://www.instagram.com/businessforunicorns) (https://businessforunicorns.com/).