This week on RealTrending, Tracey Velt chats with Alex Derenne and Alexis Hirsig, the masterminds behind The Powerhouse Partners, a group with The Real Brokerage that blends coaching and marketing in a real estate network that collaborates, rather than competes.

Alex and Alexis dive into how building authentic personal brands on social media has helped them connect with clients, and how AI tools, from content creation to scheduling, are boosting their productivity. With a mission to grow a supportive community of agents nationwide, Alex and Alexis also share their vision to expand Powerhouse Partners to all 50 states.

Here’s a glimpse of what you’ll learn:

Collaboration, rather than competition, can create more growth in real estate.

Authentic branding attracts aligned, loyal clients.

Social media and marketing knowledge is a must-have tool for modern agents.

When used right, AI greatly boosts efficiency and sparks creative content ideas.

Know your ideal client avatar to properly tailor your marketing strategies.

The industry is always shifting toward consumer-first strategies.

Related to this episode:⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.