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In this solo episode, Bill Caskey dives into the critical mental and physical preparation needed before any important sales call, presentation, or client interaction.

He emphasizes the importance of getting your mind in the right state by focusing on the proper intention - which is never to "sell them something." 

Bill provides practical tips on clarifying your intention to serve the client's needs and having a clear plan for executing the first 30-60 seconds to start interactions powerfully. He stresses that nailing the opening sets the tone for the entire engagement. 

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