Wolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take.

1. Ambassador culture in running blends brand connections with potential entitlement.
2. Brands use ambassadorships as a marketing tactic but must manage expectations.
3. Norda fosters organic, personal connections, avoiding formal ambassador structures.
4. Running has become a consumer-driven sport, with influencers and ambassadorships shaping its culture.
5. Content creation and community events are key to the future of trail running.

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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

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Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

VKTRY Insoles - I wear these every run, 20% off.

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands