Wolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take.

• Ambassador culture in running blends brand connections with potential entitlement.
• Brands use ambassadorships as a marketing tactic but must manage expectations.
• Norda fosters organic, personal connections, avoiding formal ambassador structures.
• Running has become a consumer-driven sport, with influencers and ambassadorships shaping its culture.
• Content creation and community events are key to the future of trail running.

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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

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Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

VKTRY Insoles - I wear these every run, 20% off.

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands