Borderlands Trail and Ultra Running

The Problem With Professional Trail and Ultra Running


Listen Later

Trail running is growing fast, but is it actually scaling? If you’ve ever felt like the sport looks bigger than it is, or struggled to follow it as a fan, this episode breaks down why. This is for runners and industry insiders trying to understand what’s really happening beneath the surface of trail running’s growth.

Josh unpacks the difference between participation and fandom, why brand investment is propping up the pro layer, and what’s missing for the sport to become something people actually follow. Western States and UTMB become the proving ground for a bigger question that could define the future of trail running.

This one’s for the runners who love the sport and want to understand where it’s actually headed.

Please give us a follow, rate the podcast, and give a review.

Topics / Timestamps
  • 00:11 - The Illusion of Growth in Trail Running
  • 02:05 - Understanding the Growth of Trail Running
  • 03:33 - The Emergence of Fandom in Sports
  • 06:58 - The Disconnect Between Fans and Athletes
  • 08:18 - The Evolution of Running Culture
  • 10:38 - The Importance of Fandom in Sports

Resources / Links
  1. Salt Lake Foothills Trail Races 
  2. Josh Rosenthal on IG
  3. Borderlands.cc
  4. La French Trail
  5. High Tones
  6. Subwhatever

Related Episodes
  1. Ultra Running isn't Just Running
  2. Why Trail Running Feels Like Skateboarding but Isn't

Presented by Kiprun.

----

Borderlands explores trail running through culture, media, and the forces shaping it.

Watch on YouTube

Read on Substack

Listen on any podcast platform

Belong one Wylder, our community layer - iOS or Android

More at borderlands.cc

...more
View all episodesView all episodes
Download on the App Store

Borderlands Trail and Ultra RunningBy Josh Rosenthal | Ultra Runner

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

49 ratings


More shows like Borderlands Trail and Ultra Running

View all
Trail Runner Nation by Trail Runner Nation

Trail Runner Nation

1,171 Listeners

The Strength Running Podcast by Jason Fitzgerald

The Strength Running Podcast

1,343 Listeners

Human Performance Outliers Podcast with Zach Bitter by Zach Bitter

Human Performance Outliers Podcast with Zach Bitter

572 Listeners

The Extramilest Podcast by Floris Gierman

The Extramilest Podcast

387 Listeners

For The Long Run: Exploring the Why Behind Running by Jonathan Levitt

For The Long Run: Exploring the Why Behind Running

425 Listeners

KoopCast by Jason Koop

KoopCast

497 Listeners

The Freetrail Podcast with Dylan Bowman by Dylan Bowman

The Freetrail Podcast with Dylan Bowman

781 Listeners

Some Work, All Play by David Roche and Megan Roche

Some Work, All Play

1,884 Listeners

The Drop by Believe in the Run

The Drop

380 Listeners

Singletrack by Finn Melanson

Singletrack

964 Listeners

Trail Society by Keely Henninger

Trail Society

290 Listeners

Choose Strong by Choose Strong with Sally and Eddie McRae

Choose Strong

1,425 Listeners

The Trailhead by UltraSignup

The Trailhead

111 Listeners

Crack A Brew With AJW by Andy Jones-Wilkins

Crack A Brew With AJW

164 Listeners

Everyday Ultra by Joe Corcione

Everyday Ultra

189 Listeners