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In this episode, I walk you through the 20-Point Marketing Checklist—a proven framework I’ve used with thousands of entrepreneurs to help them consistently hit $20,000+ months. This isn’t fluff. If you answer “yes” to all 20 points, you should be well past the 20K/month threshold.

💡 What You’ll Learn:

• How to define and position your core offer for maximum clarity
• Why documenting your ideal client avatar actually drives better messaging
• The must-have marketing systems that top earners never skip
• How to drive traffic, capture leads, nurture them—and close more sales

✅ The 20-Point Marketing Checklist Highlights:

• ✔️ Clear core offer with unique positioning
• ✔️ Documented ideal client avatar used in messaging
• ✔️ Running consistent traffic to lead magnets or landing pages
• ✔️ Complete funnel (lead magnet, nurture, sales CTA)
• ✔️ Weekly collection + use of client testimonials
• ✔️ Email marketing strategy: broadcasts + sequences
• ✔️ Posting 2+ authority-building pieces of content weekly
• ✔️ Content strategy aligned with awareness, trust & conversion
• ✔️ Promoting case studies + client success stories regularly
• ✔️ Repurposing your best content across platforms
• ✔️ Simple SEO approach: blogs, podcast notes, or optimized posts
• ✔️ Guest podcasting or local networking monthly
• ✔️ Tracking marketing KPIs weekly (CPL, CTR, opt-ins, etc.)
• ✔️ Sales page passes the “grunt test” in under 3 seconds
• ✔️ Clear CTAs on weekly content
• ✔️ Use of urgency and offer stacking during promos
• ✔️ Testing new lead magnets or hooks every 90 days
• ✔️ One automated evergreen funnel running at all times
• ✔️ 90-day marketing calendar mapped ahead of time

📌 Real Talk:

• Consistency beats complexity. Most people fail because they stop doing the basics.
• If your marketing is reactionary, your revenue will be unpredictable.
• Doing all 20 isn’t easy—but it is simple. And it works.

⏱️ Chapters:

• 00:00 The $20K/Month Framework Intro
• 01:05 Core Offer, Positioning & Differentiation
• 03:20 Ideal Client Avatar & Brand Messaging
• 05:10 Funnels, Lead Magnets & Nurture Sequences
• 07:15 Testimonials, Email Strategy & Weekly Content
• 09:30 KPIs, SEO, Sales Pages & Calls to Action
• 11:50 Automation, Planning & Final Thoughts

Ready to hit consistent $20K+ months? Use this checklist as your weekly audit. Check the boxes, refine as you go, and stay consistent.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

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