Are you prepared to embrace a future defined by proximity? Rob Wolcott and Kaihan Krippendorff say we are in the digital age which is fundamentally different from the industrial age. They join Kevin to discuss the concept of proximity equals zero (P=0) – the compression of value closer to moments of demand - and how this is changing the way we work and live. They share how proximity connects with work and how we eat and provide real-world examples from Domino's Pizza's tech-driven customer experience to controlled environment agriculture revolutionizing food production. Further, they provide advice to leaders on leveraging proximity to break down barriers, prioritize opportunities, and align technology with unmet needs.

Listen For

00:00 Introduction 00:30 Remarkable Leadership Podcast Overview 01:06 Flexible Leadership Book Promo 01:43 Guest Introduction: Rob Wolcott and Kaihan Krippendorff 03:01 Origins of the Book "Proximity" 08:08 What is Proximity? 12:07 Proximity and How We Work 15:57 Future of Work and Proximity 19:16 Proximity and How We Eat 24:31 Controlled Environment Agriculture and Vertical Farming 26:00 Proximity and Leadership: Next Steps for Leaders 28:50 Investment Opportunities in Proximity 31:10 What Rob and Kaihan Do for Fun 32:51 Book Recommendations from Rob and Kaihan 34:03 Closing Remarks

Their Story: Robert C. Wolcott and Kaihan Krippendorff are the authors of Proximity: How Creating Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life. Rob is the co-founder and chair of The World Innovation Network (TWIN Global). He is an adjunct professor of innovation at the Booth School of Business, University of Chicago, and an adjunct professor of executive education at the Kellogg School of Management, Northwestern University. His books include Grow from Within: Mastering Corporate Entrepreneurship and Innovation (with Michael J. Lippitz, 2009). Wolcott is an active venture investor in nearly thirty companies, many of which are leading the Proximity revolution. Kaihan Krippendorff founded Outthinker Networks, a global think tank, and a professional speaker. His books include Driving Innovation from Within: A Guide for Internal Entrepreneurs (Columbia, 2019). A former McKinsey consultant, he is a strategic adviser to numerous leading corporations.

Book Recommendations

• Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life by Robert C. Wolcott, Kaihan Krippendorff 
• The Founding of New England by James Truslow Adams
• Data Rules: Reinventing the Market Economy (Acting with Technology) by Cristina Alaimo, Jannis Kallinikos 
• For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins 

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