The Pubcast with Jon Loomer

If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you use manual placements, which ones? Let's explore...

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's what that means and what you should do about it.

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps here...

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how it's different from Targeting Expansion.

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.