The Pubcast with Jon Loomer

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of the audiences that aren't impacted.

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Culture, and how you can start constructing your ideal lifestyle.

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of the ad.

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong client can set you up for failure.

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. Focus only on those things that you impact.

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or get around the rules. Nothing is worse than disruption to your business or a client's business, whether it be a rejected ad or -- the worst-case scenario -- a banned account.

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it worth it? (You're dang right, it was...)