The Pubcast with Jon Loomer

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers by frequency when you create a website custom audience. Here's how...

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people most likely to lead to maximum purchase value and the highest Return on Ad Spend. Here's how...

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's unfolding.

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook will show your ads to people most likely to convert into a sale AFTER the lead. Listen for details!

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike is due to ad review bots.

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution window. There is something you can do to increase your confidence in the full impact of your advertising effort.

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audiences, too, but I love the creative things that I can do with it -- and the challenges that come along with tiny audiences.