On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:

• The Green Bay Packers debacle, and parallels to business
• The future of video on Facebook
• A closer look at Jon's Facebook ads experiment
• The value of Lookalikes and a hidden gem

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

This is the audio version for the blog post found at jonloomer.com/ctr.

• I don't have any regrets
• I could have done things differently, but I didn't — part of the journey
• Looking back, I wish I was more willing to invest early
• Looking back, I'm glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
• Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
• I didn't, and that's okay!

• Focus on a group that spends money
• Focus on an area of expertise
• Focus on an area where you could write a TON of content

• Website
• Logo
• Photos
• Hosting
• DON'T SKIMP

• Write a list of questions you get from customers or potential customers
• Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
• These questions are your blog posts
• Determine a frequency that you can maintain and commit to
• Share across Facebook, Twitter, etc.

• 1-3 minutes
• Extension of the written content. HELP people interested in your related industry.
• Upload to YouTube.
• Upload to Facebook.

• Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
• Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
• Use OptinMonster, Pippity, etc. to push the opt-in to visitors

• Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
• Create a Facebook page
• Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
• Create lookalike audiences to do the same
• Target interests and split test vs. lookalikes
• Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.

• More to come
• Guests
• Audio versions of blog posts
• jonloomer.com/pub
• Subscribe, rate and review

This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/

This is the audio version for the blog post found at jonloomer.com/interest-test.

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/

This is the audio version for the blog post found at jonloomer.com/spam.