The Purpose Show

Apparently, turning 39 has me looking back at my younger self and questioning just about everything.

We're back with Part 2 of Things I Used to Believe That Make Me Cringe Now, and this time we're getting into some of the expectations I used to have about what it means to be a good woman, a good person, and a grown-ass adult.

Like the idea that women are supposed to start dressing differently once they reach a certain age. Who decided that?! And why are we still listening?

Or that being authentic means sharing absolutely everything about your life, especially when you're someone who has built a career being open with people.

And then there's the belief that the more you give, the better person you are.

Your time, your money, your energy, your knowledge. At what point did generosity become something we're supposed to prove through self-sacrifice?

I'm talking about how my perspective on all three has changed, what I've learned about boundaries and valuing myself, and why I no longer feel the need to live according to rules I didn't consciously choose.

This episode is a little lighter than Part 1, but there are some things in here I think a LOT of women need to hear.

Let's get into it.

Free class: If you keep promising yourself you'll stop over-giving your time and energy, then end up right back in the same habits, come to my free live class, Stop Starting Over: The 5 Steps to Becoming the Woman Who Follows Through. Save your seat here →

COMING BACK FOR A LIMITED TIME: EMBODY

Embody is back November 9–12! If you're ready to stop treating becoming the woman you want to be like another thing on your to-do list and start actually enjoying the life you're living, I'd love to have you join me.

GET THE EMBODY DETAILS

In this episode:

• Why I don't believe in dressing your age anymore.
• The expectations society places on women as they get older.
• Why authenticity doesn't mean giving everyone unlimited access to your life.
• The difference between honesty and complete transparency.
• How my relationship with sharing publicly has changed.
• Why giving more doesn't automatically make you a better person.
• The difference between generosity and obligation.
• What changes when you start treating your own time, money, and energy as valuable.

Embody is coming back November 9–12! If you're ready to stop treating becoming the woman you want to be like another thing on your to-do list and start actually enjoying the life you're living, this is for you. Get the details + join the waitlist here.__________

There are things I believed so strongly ten years ago that I look back now and think… girl. WHAT were we doing?!

When I started The Purpose Show, I was a Christian mom raising four little kids, and I had some very strong opinions about what it meant to be a good woman, a good mother, and a good wife.

Well. A LOT has changed.

In Part 1 of this conversation, we're getting into two of the biggest beliefs I've completely changed my mind about: Christianity being the right way to live and raise children, and the idea that marriage should last forever because divorce means failure.

We're talking purity culture, religious shame, raising children to obey instead of question, the expectations placed on women in marriage, and why I think we've gotten the definition of a successful marriage completely wrong.

I'm also sharing what ending my marriage actually made possible for our family, because divorce doesn't always look the way people assume it does.

And honestly? I think there's something really important about being willing to change your mind, especially when you've spent years sharing your beliefs publicly.

Some people will see that growth and think it's sad. Others will be like, FUCK YES.

And that's okay.

This isn't about telling you what to believe. It's about questioning the things we've accepted as truth without ever really examining them.

Let's get into it.

Free class: Changing your mind about what you believe is one thing. Changing the patterns you live out every day is another. If you keep falling back into the old version of you, come to my free live class, Stop Starting Over: The 5 Steps to Becoming the Woman Who Follows Through. Save your seat here →

In this episode:

• Why I no longer believe Christianity is the right way to raise my children.
• Purity culture, obedience, shame, and what those messages teach girls about themselves.
• Why I think questioning what you've been taught is so important.
• The problem with measuring a marriage's success by how long it lasts.
• The history of women's limited options for leaving marriages.
• Why divorce isn't automatically a failure.
• What ending my marriage actually made possible for our family.

Free class: If you've started over with your body more times than you can count, come to my free live class, Stop Starting Over: The 5 Steps to Becoming the Woman Who Follows Through. Save your seat here →

I lost 95 pounds in my 30s while dealing with PCOS, depression, hormonal issues, and one of the hardest seasons of my life. And I did it without becoming a fitness-obsessed, clean-eating person who never touches french fries.

In this episode, I'm breaking down exactly how I lost the weight. Not the polished, oversimplified version. The actual changes I made, what worked, what didn't, and how I completely changed my relationship with food and my body along the way.

We're talking about the small food swaps that made a surprisingly big difference, how I stopped relying on emotional eating, what I changed about drinking alcohol, my experience trying a GLP-1 medication, and why I still don't particularly enjoy working out.

I'm also sharing how I used subconscious rewiring, hypnosis, and identity work to start changing the patterns that had kept me stuck for years. Including a really weird little experiment involving tea that genuinely changed how I saw myself.

And we're getting into something I feel strongly about: you can love and accept your body while still wanting to change it. Taking responsibility for your habits doesn't mean everything is your fault.

If you've been struggling to lose weight, dealing with PCOS or hormonal challenges, or constantly starting over with healthy habits, I hope my story helps you see that sustainable change doesn't have to mean completely overhauling your life.

And if you have questions about my weight-loss journey after listening, send me a DM on Instagram. I'd love to put together a follow-up Q&A episode!

You know what you're supposed to be doing. You've read the books. You've tried the diets, the supplements, the routines, the mindset work. You know you need more sleep, less stress, and probably a little more time taking care of yourself. So why do you keep ending up right back where you started? Free class: If that's you, come to my free live class, Stop Starting Over. Save your seat here → In this episode of The Purpose Show, Allie sits down with emotional eating, digestive, and hormone expert Amber Romaniuk for a conversation about what's actually happening underneath the patterns so many women blame themselves for. Because sometimes, the problem isn't that you don't know enough. It's that you've spent so much time trying to fix your body that you've forgotten how to actually listen to her. You'll hear: • Why doing all the "right" things doesn't always address the patterns behind emotional eating and burnout • How stress, emotional triggers, and learned behaviors can influence your relationship with food • Why high-achieving women often struggle to slow down and recognize what their bodies need • How childhood experiences can shape automatic eating habits you don't even realize you have • Why emotional eating isn't always about sadness, boredom, or stress • What it actually looks like to practice mindful eating when you're used to multitasking through every meal • How being the woman who handles everything can lead to ignoring your own needs • Why rebuilding body trust starts with awareness, compassion, and learning to pause • How to begin shifting from frustration with your body to a more supportive relationship with yourself This conversation is about so much more than food. It's about the relationship you've built with your body. The patterns you've learned. The pressure you've normalized. And the possibility of doing things differently. Because knowing what your body needs and actually responding to those needs are two very different things. And that's exactly where the deeper work begins. 🎧 CONTINUE THE CONVERSATION Part 2 of this conversation airs October 21 on Amber's podcast, The No Sugarcoating Podcast. Allie goes deeper into subconscious programming, identity, and why knowing better doesn't automatically mean doing better. ✨ JOIN MY FREE LIVE CLASS Stop Starting Over: The 5 Steps to Becoming the Woman Who Follows Through If you know what your body needs and still keep ending up right back where you started, this class is for you. 👉 Save your seat: https://alliecasazza.com/stopstartingover

What if you didn't have to wait until you felt motivated to actually do the thing?

Because here's the truth.

Motivation isn't magic.

And it's not something you have to sit around waiting for.

In this episode, Allie guides you through a short, powerful activation designed to help you shift your state, reconnect with the feeling of following through, and take action without waiting for the perfect moment.

Through intentional breathing, visualization, and a simple physical anchoring exercise, you'll practice accessing the confidence, drive, and certainty you've already experienced before.

In this guided audio, you'll:

• Shift your physical state through intentional breathing and posture

• Reconnect with a moment when you felt confident, capable, and unstoppable

• Practice creating a physical anchor you can return to when you need motivation

• Visualize yourself taking the next small step instead of waiting for the perfect feeling

• Reinforce a new identity built around action, consistency, and following through

• Practice the simple statements: "I move now. I continue now."

You don't need another Monday.

You don't need another dramatic reset.

And you definitely don't need to wait until you feel ready.

Sometimes, you just need to reconnect with the version of you who knows how to move.

Come back to this audio whenever you need a little help getting started.

Ready to stop starting over?

Join Allie for her FREE class, Stop Starting Over, where she'll show you why you keep falling back into the same patterns and how to start changing them at the root.

👉 https://alliecasazza.com/stopstartingover

Ready to stop starting over?

You can repeat:

"I trust myself."

"I follow through."

"I'm good with money."

…and still feel your entire body going, "Yeah, absolutely not."

That reaction matters.

Because repeating the "right" words is not automatically the same thing as changing what you believe.

In this episode, Allie breaks down why the same affirmation can land completely differently for two people, what resistance is actually telling you, and how to stop trying to make giant, unbelievable jumps from the belief you have now to the one you wish you had.

You'll hear:

• Why positive affirmations can sometimes make you feel worse instead of better

• Why what you already believe affects how an affirmation lands

• The difference between forcing a new belief and building a believable bridge toward it

• Why "make it positive" is less useful than "make it accurate"

• How resistance, discomfort, and the immediate "yeah right" response give you valuable information

• Why Allie loves pairing affirmations with EFT tapping

• How your language and your behavior can work together to create evidence for a new identity

• Allie's process for using affirmations more intentionally: Choose it. Check it. Bridge it. Feel it. Prove it. Repeat it.

Affirmations aren't magic words.

But they aren't useless either.

They're a tool.

And instead of trying to bully your brain into believing something that feels miles away, you can intentionally practice language that supports where you're going while paying attention to everything that comes up along the way.

So don't throw out your affirmations.

Get better at listening to what happens when you say them.

Ready to stop starting over?

Join Allie's free live class: Stop Starting Over

👉 https://alliecasazza.com/stopstartingover

Something happens…

and within about three seconds, you turn it into a statement about who you are.

You procrastinated → "I'm so lazy."

You overspent → "I'm terrible with money."

You missed the workout → "See? I can never stick to anything."

You felt awkward → "I'm just not confident."

The behavior happened.

But then you made the behavior mean something about your identity.

In this episode, Allie breaks down why the language you repeatedly use about yourself matters, how your self-talk can keep rehearsing an old identity, and what to do instead without forcing yourself into fake positivity or affirmations you don't actually believe.

You'll hear:

• Why your brain is listening to the language you repeatedly use about yourself

• The difference between describing something you did and turning it into who you are

• How phrases like "I always," "I never," "I'm just," and "that's how I am" can reveal the identity you're still rehearsing

• What research on self-talk and emotional labeling can teach us about the way language affects your brain

• Why replacing one negative statement with a positive statement you don't believe isn't the answer

• How to use Allie's three-step process: Catch it. Separate it. Recode it.

• How to choose language that is accurate, believable, and points toward the version of you you actually want to become

You do not need perfect thoughts.

You do not need to monitor every sentence that comes out of your mouth.

But what you repeatedly say about yourself matters.

Because you can consciously be trying to become more consistent, confident, or intentional while spending the rest of your day casually narrating yourself back into the identity you're trying to leave behind.

So for the next 24 hours:

Watch your mouth.

Catch it.

Separate it.

Recode it.

And start noticing which version of you is getting the most airtime.

Ready to stop starting over?

Join Allie's free live class: Stop Starting Over

👉 https://alliecasazza.com/stopstartingover

You might be trying to become a woman who isn't actually you.

Not because wanting to grow, change, or become a new version of yourself is wrong.

But somewhere along the way, "becoming her" can turn into chasing a fantasy woman who never gets overwhelmed, never loses momentum, always follows through, has the perfect routine, and apparently has no inconvenient emotions or actual life.

And every time real-life you doesn't behave like fantasy-you would, it feels like evidence that you're failing.

In this episode, Allie breaks down the difference between chasing an idealized version of yourself and actually discovering and becoming the woman you're here to be.

You'll hear:

• •How your future self can quietly become another impossible standard

• • The difference between your fantasy self, your current self, and your true self

• How to tell the difference between something you genuinely desire and something you think you "should" want

• Why you might be trying to rewire yourself into a life that isn't actually aligned with you

• What happens when you separate who you are from what you accomplish, produce, and do for other people

• Why becoming her was never supposed to mean becoming perfect

You're allowed to want more.

You're allowed to grow, expand, reinvent yourself, make more money, change your body, and create a completely different life.

But the question is:

Is the woman you're trying so hard to become actually you?

Ready to stop starting over?

Join Allie's free live class: Stop Starting Over: The Real Reason You Can't Stay Consistent (and How to Finally Change It)

👉 https://alliecasazza.com/stopstartingover

In this episode, Allie walks you through the Daily Reprogramming Ritual she created for herself years ago and now uses throughout her work inside Becoming Her Collective. But this isn't another 45-minute routine to add to your list and then feel guilty about when you inevitably miss a day. The point is repetition. Familiarity. Giving your brain repeated experiences of the thoughts, emotions, images, language, and behaviors you want to become more automatic, without turning "becoming her" into another obligation you rebel against. Allie breaks down the five pieces of the ritual:

Free class: If you start a new daily ritual and drop it a week later, come to my free live class, Stop Starting Over: The 5 Steps to Becoming the Woman Who Follows Through. Save your seat here →

• Visualization: mentally rehearsing experiences and identities before you live them
• EFT/tapping: working with the emotional charge underneath a pattern instead of trying to positive-think your way over it
• Scripting: giving the identity you're becoming specific language instead of leaving her as a vague idea
• Self-talk: intentionally changing the voice that gets the microphone in your head all day
• Body + embodiment: taking the work out of your head and physically practicing what it feels like to treat yourself differently

She also explains how to adapt the ritual depending on your time, energy, and capacity, whether that means doing the full practice, choosing one or two pieces, or giving yourself five intentional minutes. Because missing Tuesday doesn't erase what you did Monday. And a five-minute ritual you willingly return to for a year will do a hell of a lot more for you than a perfect 45-minute ritual you force yourself through for 11 days. If you've ever known who you want to become but struggled to make that version of you feel natural, familiar, and real, this episode is for you.

"I'll start Monday."

After vacation. Next month. When things calm down. When the kids go back.

It sounds like a timing problem.

But if Monday were actually the problem, Monday would have worked by now.

In this episode, Allie breaks down what your brain is really looking for when it keeps reaching for a fresh start, why starting over can feel so much better than picking back up in the messy middle, and the important difference between restarting and returning.

You'll hear:

• Why your brain loves a clean starting line

• What "I'll start Monday" may actually be doing for you emotionally

• How this pattern fits into the Circle

• Why a new date doesn't change an old subconscious pattern

• The difference between restarting and simply returning

If you've spent years cycling between "this time I'm really doing it" and "I'll start again Monday," this one will make the pattern make a whole lot more sense.

Ready to stop starting over?

Join Allie live for her free class, Stop Starting Over, here:

👉https://alliecasazza.com/stopstartingover