What stops you from asking the question that could genuinely help a prospect think differently? Most of the time, it's not a lack of awareness. You can usually see what needs to be addressed—but something holds you back from creating the discomfort that leads to clarity.

In this episode, Dan and Pam explore a simple but powerful reframe that will change how you approach these moments. They break down how to think about your responsibility to prospects in sales conversations and what it truly looks like to play the role of the objective, neutral advisor. You'll walk away understanding why asking questions from a place of genuine service creates a more productive dialogue—and how this shift affects everything from prospect engagement to the quality of thinking you can facilitate.

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