Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast.

Sound familiar?

This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.

You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks.

In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake – or better yet, a ticking time bomb. They also break down how Parkinson’s Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym – without the constant hustle.

Listen now and learn how to escape the rat race for good!

Key Takeaways: 

• Intro (00:00)
• The “rat race” of gym ownership and financial struggles (00:56)
• How paid-in-full memberships hurt cash flow (02:46)
• Parkinson’s Law and why gym owners stay broke (04:02)
• Why prepaid clients vanish while recurring members stay (08:35)
• The false promise of high-ticket coaching programs (12:02)
• Bad sales advice: Discounting paid-in-full memberships (14:26)
• Fix your product and client experience (17:24)
• Escape the rat race for good (19:04)

Additional Resources

- Get 30 days of Semi-Private Pro on us! 

- Check out our Switch to Semi-Private course 

- Apply to join the Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Business Accelerator Program

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