The Ready State and Moving Better with Dr. Kelly Starrett - Business of Fitness #70

Kelly Starrett, DPT is a coach, physical therapist, author, and speaker. Along with his wife Juliet, Kelly is co-founder of The Ready State. The Ready State began as Mobility|WOD in 2008, and has gone on to revolutionize the field of performance therapy and self-care. Kelly received his Doctor of Physical Therapy in 2007 from Samuel Merritt College in Oakland, California.     Kelly’s clients include professional athletes in the NFL, NBA, NHL, and MLB. He also works with Olympic gold-medalists, Tour de France cyclists, world and national record holding Olympic Lifting and Power athletes, Crossfit Games medalists, ballet dancers, military personnel, and competitive age-division athletes.     Kelly is the author of the New York Times and Wall Street Journal Bestsellers Becoming A Supple Leopard and Ready to Run. He is also co-author (with Juliet) of the Wall Street Journal Bestseller Deskbound. His latest book, Waterman 2.0, offers water-sport athletes a comprehensive guide to optimized movement and pain-free performance.     Kelly and his work have been featured on 60 Minutes, The View, The Joe Rogan Experience, CBS Sports, Outside Magazine, Men's Health, Men's Journal and dozens of other books, magazines, and podcasts, including Tim Ferriss' The 4-Hour Body and Tools of Titans.   On top of co-founding The Ready State, Kelly and Juliet also started San Francisco CrossFit and StandUpKids together.     Founded in 2005, San Francisco CrossFit was the 21st CrossFit affiliate in the world. And StandUpKids is a non-profit dedicated to combating kids' sedentary lifestyles by bringing standing/moving desks to low-income public schools. To date, StandUpKids has converted 95,000 kids from sitting to standing. Earlier in their careers, Kelly and Juliet also co-founded a kayaking camp for children with HIV called Liquid.     In his athletic career, Kelly paddled whitewater slalom canoe on the US Canoe and Kayak Teams. He led the Men’s Whitewater Rafting Team to two national titles and competed in two World Championships. In his free time, “KStar” likes to spend time with his wife, Juliet, and two daughters, Georgia and Caroline. He also loves to mountain bike, paddle, and sauna. And while Kelly claims to tolerate the ice bath, according to Juliet he actually likes that, too.     Brief Summary:  Today is all about the evolution of mobility. Jason sits down with mobility guru, New York Times Best-Seller, and Doctor of Physical Therapy, Kelly Starrett, to discuss the on-going growth and development of the fitness space and what the future holds. Comparing trends in business to the development and emphasis on mobility in fitness, the two explain their decisions to rebrand, highlight coaching development, and how they’ve become industry leaders. Most excitingly, Kelly shares his latest project ‘The Ready State,’ that launches in September. This will be an absolute game changer for athletes, affiliate owners, coaches, and everyone in between. Enjoy!      Minute Breakdown:  0 - 10: What does Mobility mean?  10 - 15: Establishing and measuring healthy movement  15 - 20: How we transitioned away from a “Grip it & Rip it” culture.  20 - 25: The Ready State and the evolution of MobilityWOD  25 - 30: What to expect from The Ready State    Check out The Ready State here: https://thereadystate.com  Find Kelly on Instagram: @suppleleopard   Connect with Jason at @jasonkhalipa  Work with Jason and the NCFIT Collective Crew at https://www.ncfitcollective.fit  ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-starrett ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe