In this episode, Curtis Fenn and Jimmy Mackin dive deep into the challenges and strategies for succeeding in today’s tough real estate market. Discover how agents can pivot, market smartly, and build referral pipelines that actually convert.

Here's what you will discover...

• Why optimizing or adding lead pillars is critical right now

• A practical referral strategy using scripts that drive real results

• How to manage energy (not just time) to stay consistent with prospecting

Jump to these topics:

🎯 0:00 – Why real estate agents must focus beyond bottom-of-funnel strategies

📈 0:46 – Jimmy’s Instagram wisdom: "Never stop marketing unless you don’t want more customers"

🔁 1:29 – The importance of consistency and lag time in real estate success

🎤 1:50 – Official episode kickoff with Curtis introducing Jimmy Mackin

🧠 3:05 – Jimmy’s marketing mindset and his beard origin story

📉 4:04 – Mindset shift: Winning in a down market with proactive action

⚒️ 7:01 – Two ways to grow: Optimize what’s working or add something new

📬 12:32 – The referral strategy agents aren't using but should be

🔋 19:21 – Why energy management beats time management

📊 40:52 – Data-driven marketing: Using listing stats to create compelling content

REACH JIMMY

Website: listingleads.com

Instagram: @jimmymackin

Twitter: @jimmymackin