There are several reasons why you might not be charging enough for your services in your gym business.

But the primary reason is that clients can't differentiate what you offer from your competition, so they just go to the cheapest.

Your deliverable in your gym must look, smell and feel different from the others if you are to charge enough for your services.

And always remember, we are not selling a workout or a nutrition plan. These are freely available. We are selling health, longevity, self-confidence, etc.

These are priceless things that clients are ready to pay whatever you are charging for, provided you have something unique deliverable that will get them to these priceless end results.

How do you go about this? Tune in to learn more.

Key Takeaways

- 2023 FitPro Growth Summit Announcement (00:47)

- How different is your deliverable (03:39)

- What are your clients paying you for (04:59)

- We are not selling workouts (06:11)

- Don't even look at your competitors (09:07)

- Creative vs. competitive mindsets (10:02)

- Look internally, not externally (11:59)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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