The Google Ads Podcast

The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A


Listen Later

Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

Join this channel to get access to perks, including the Live Q&A member chat:

https://www.youtube.com/channel/UCKuk...

For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.


00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max

02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other

04:57 Why Performance Max campaigns need time to work

06:55 Seasonality with Performance Max campaigns

08:14 If PMax doesn't perform, what other options do you have?

12:25 Factors to check if your PMax campaign isn't working

15:31 Creating a Search campaign alongside PMax for eCommerce

17:22 The best way to be proficient in Google Ads and where to start

21:17 Recommended campaigns to run alongside PMax for eCommerce

24:21 Does adding asset groups in PMax reset the learning phase?

26:30 How many asset groups per dollar spend?

30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?

32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy

36:57 The best way to increase LTV and why building a brand is building a relationship

39:46 Always turn on final URL expansion with Performance Max

41:48 How to structure dynamic remarketing and should you run it with PMax?

44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do

49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?

51:59 When to increase your PMax budget

52:33 Google is maximizing the value of their own inventory and the inventory is you

56:39 What to do if there's an extreme gap between your tracked conversions and actual conversions


Mentioned links:

God Tier Ads:

https://www.godtierads.com/

Store Growers (Google Ads for eCommerce):

https://www.storegrowers.com/

Northbeam:

https://www.northbeam.io/


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:

https://www.youtube.com/channel/UCKuk...


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

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👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

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The Google Ads PodcastBy Solutions 8

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