Ever wonder how seasoned land investors choose the perfect county to send mail? It all starts with the red-yellow-green test—a data-driven approach that takes the guesswork out of land investing. In this episode, Steven Jack Butala and Jill DeWit break down the science behind this powerful tool, explaining how it helps pinpoint high-demand areas, avoid slow-moving markets, and maximize returns. If you're tired of throwing darts at a map and hoping for the best, this is the episode for you. Tune in and learn how to use data to make smarter investment decisions!