There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late.

What started as a scalable, exciting model in the 2000s has turned into a red ocean of price wars and clients who are tired of doing the same sweaty workouts with no results.

In this episode, Tim and Randy explain why large group training – a model that once promised high profits – now delivers low retention, no loyalty, and constant client churn.

They’ll break down what today’s clients actually want, why the semi-private model creates more value (and revenue), and what happens when you stop trying to “fix” what’s broken in large group training and just let it go.

So it’s time to finally stop tweaking your pricing to beat the competition and wasting money on more and more ads.

🎧 Listen now and find out what the future of training really looks like – and how to build a business model that will actually work in 2026.

Key Takeaways: 

• Intro (00:00)
• Rise and fall of large group training (00:25)
• Clients want more than just sweat (02:49)
• Market competition turns workouts into commodities (05:00)
• What makes semi-private training different (08:46)
• Semi-private defined: strength, splits, customization (13:11)
• The cost of trying to fix a failing model (17:19)
• Transition now, not later (22:50)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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