In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage.

You’ll learn:

• How to train AI tools like a strategist (not just a prompt monkey)

• The psychology behind why bad ideas win attention

• Why storytelling and polarizing frameworks still beat clever tactics

• The real opportunity for creators and founders in a world of agentic AI

• Kasim’s unfiltered take on industry BS and what’s coming next

This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead.

Timestamps

00:00 – How LLMs Reshape Content

04:09 – What’s the Next Big Shift?

08:24 – Always Start With Traffic

12:31 – Fixing the Address Mechanic

17:18 – Wild but True Marketing Ideas

21:54 – Aligning Brand & Audience Goals

26:56 – Expanding Beyond One Channel

31:06 – Fox vs. CNN: Feed Breakdown

35:35 – Gemini vs. ChatGPT Overlap

44:40 – AI SEO and Naming Things

49:44 – Using LLMs for YouTube Growth

54:04 – Prompting ChatGPT Effectively

58:25 – What Selling Dog Toys Taught Me

01:02:24 – 3D Thinking for Marketers

01:06:48 – Too Aggressive or Just Honest?

01:11:08 – AEO Community Explained

01:15:15 – Why Marketing Is Still Exciting

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