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Scandinavian countries are famously cold, beautiful places, and their people rank highly in terms of happiness compared to the rest of the world.

Tim Rayborn, author of The Scandinavian Guide to Happiness, explains the Scandinavian concepts that cultivate this sense of happiness many are longing for.

We begin our conversation with the Swedish principle Lagom, a phrase meaning "just enough." This concept takes moderation to a new level, applying not only to consumables and activities but also to relationships and the workplace (looking at you, workaholics!).

Ever felt the need to break away and touch grass? The Norwegian concept Friluftsliv is ingrained in their culture, emphasizing being outside and connecting with nature as part of everyday life. It’s no surprise, especially when you realize that over 50% of the world's population lives in urban areas plagued by mental illness and stress.

Hygge and Lykke are Danish phrases for comfort and joy, simple ways to create happiness and a sense of safety. These ideas are grounded in time well spent and cozy, safe havens—not driven by consumerism and expensive lifestyles.

Finally, we discuss the Finnish principle Sisu, which describes incredible resolve and fortitude, as well as the Icelandic phrase Þetta reddast, loosely translated as "whatever, it’s fine." Don’t be fooled by these ideas—while they suggest that things may not always work out, they encourage the belief that, even when faced with more than you can handle, you will overcome.

These concepts from Scandinavia arise from an overarching emphasis on collaboration for the common good. Tim and I have an interesting discussion on how these communal values impact individual freedoms and how many other societies fail to prioritize the right things for true freedom.

When you think of a guide to happiness, you might picture something bubbly and energetic, or perhaps full of big goals and checklists. But in this conversation, these principles lead to a sense of humble, simple contentment.

Send this episode to a friend who could use a guiding light for quiet, gentle happiness.

 What’s Inside:

• Scandinavian concepts that embody happiness.
• Phrases from all over the rugged north that explain why people can be happy in such a harsh environment.
• Are countries like the USA prioritizing the wrong freedoms?
• Simple, humble attributes of contentment.
• Creating a happy life beyond consumerism.

Is it possible to embody these Scandinavian concepts of happiness in a society that doesn’t support these ideologies? What was your favorite principle or are there any concepts you plan to start practicing in your day to day life? Let me know on Insta!

Mentioned In This Episode:
Tim Rayborn
Transform Your Body & Habits In 28 Days.  Guaranteed.
Fit Feels Good (@oonaghduncan) • Instagram photos and videos
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