Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year. 

 

In this episode, Latif shares how Spirithoods uses SEO and search trend data to shape everything from product design to launch timing and product naming. It’s a fascinating look at how eCommerce brands can blend creativity with data to drive growth, build customer demand, and stay resilient in a turbulent fashion market. 

 

Hit PLAY to hear: 

• 🔍 How Spirithoods uses SEO data to decide which products to create 
• 📈 The search trend strategy behind their $4M fashion brand growth 
• 🛍️ Why timing your product launches can massively impact sales 
• 🎯 The tiny SEO tweaks that help products rank higher on Google 
• 🔥 How festival season and pop culture drive ecommerce demand 
• ⚠️ The harsh reality of tariffs, fashion bankruptcies & surviving market chaos 

 

Key timestamps to dive straight in: 

[04:38] Launching eCommerce after trade show 

[07:50] Preparing for business changes 

[11:02] Microplastic pollution and solutions 

[14:37] How Spirit Hoods took off 

[18:48] Using SEO to guide trends 

[19:38] Spotting trends in yellow fashion 

[24:44] Timing product launches with trends 

[26:21] Tying product development to SEO 

[30:13] Listen to Latif’s Top Tips! 

 

Full episode notes here: https://ecmp.info/598

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