At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.

Traditionally, gym owners left the programming responsibilities to individual coaches, resulting in inconsistent client experiences.

However, recent insights have shed light on the need for gyms to take control of their programming to ensure a consistent, high-quality experience for all clients.

A well-designed delivery system creates a remarkable customer experience.

In this episode, Tim and Zach uncover the secret element that most gyms overlook—the importance of an effective delivery system in ensuring consistent results and great client experience.

Join Tim and Zach as they delve into the world of semi-private programming, client experience, how gyms can differentiate themselves in a competitive industry, and what we have been doing behind the scenes!

Key Takeaways

- What is the delivery system in your gym (00:58)

- Fitness programming from a business perspective (03:20)

- The concept of muscle confusion and branding around it (10:22)

- Concept, tangible product and experience (11:19)

- The Movement Matrix – our concept for semi-private programming (16:42)

- How to beat your competition (20:52)

Additional Resources

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!