Ecomm Breakthrough

The Secret Formula for Crafting Irresistible Product Images and Listings Revealed with Andrei Ureche


Listen Later



Andrei Ureche. A Canadian entrepreneur originally from Moldova, boasting a seven-figure success story. He manages three thriving brands on Amazon and proudly serves as the founder of Sellametrics.com, home to the most advanced A/B Testing Suite tailored for Amazon Sellers.


Highlight Bullets

> Here’s a glimpse of what you would learn…. 

  • Importance of clarity, effectiveness, and popularity in optimizing conversion rates
  • Role of images and messaging in addressing customer pain points
  • Understanding customer's needs and pain points for effective product serving
  • Significance of main image and compelling imagery for product listings
  • Importance of secondary images and clear messaging
  • Utilizing strong copy phrases to convey product benefits
  • Book recommendation "Contagious" for insights into product popularity
  • Special offer from Andrei Ureche for a free consultation and bonus for using Sellametrics
  • Insights into building brands and scaling products in e-commerce
  • Practical tips for enhancing product listings on Amazon

In this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andrei illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book "Contagious" for its wisdom on product popularity, and a special offer from Andrei for a free consultation and a $100 bonus for Sellametrics services.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Prioritize Clarity, Effectiveness, and Popularity: Ensure your Amazon product listings are clear, effective, and popular. Customers need to easily understand what you're selling, how it benefits them, and why it's popular among others.


Action Item #2: Optimize Images and Messaging: Pay special attention to your main image—it's the gateway to your product. Ensure it grabs attention and addresses customer desires. Additionally, utilize secondary images and consistent messaging across visuals to convey product benefits effectively without overwhelming customers.


Action Item #3: Focus on Serving Human Needs: Remember that at its core, business is about serving human needs. Understand your customers' pain points and provide solutions through your products. Crafting compelling listings involves more than just showcasing features; it's about addressing real needs.


Resources mentioned in this episode:

  • Josh Hadley on LinkedIn
  • eComm Breakthrough Consulting
  • eComm Breakthrough Podcast
  • Email Josh Hadley: [email protected]
  • Lonestar Art
  • ChatGPT
  • Custom ChatGPT
  • A/B Testing Tools
  • Scale Insights
  • Data Dive

Special Mention(s):

  • Adam “Heist” Runquist on LinkedIn
  • Kevin King on LinkedIn
  • Matt Clark on LinkedIn

Related Episode(s):

  • “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
  • “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
  • “You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough Podcast

Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!



Transcript Area

Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrei Ureche of Self Metrics, and we are going to be talking a lot about how to optimize and improve the conversion rate on your Amazon product listings, and thus helping you increase in your organic ranking as well. This episode is brought to you by Ecomm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen, Andrei. I started my business back in 2015, and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. At times, I made a lot of bad hiring decisions. I had to take money from my personal bank account in order to fund payroll for our team.


Josh (00:00:58) - , because of cash flow constraints, I stressed about whether our brand was going to survive when we experienced a 90% decline in sales during Covid. I remember wishing and hoping that I could have a mentor that could guide me along the way of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. And that's why I've decided to offer one on one coaching or consulting, where I help share the nitty gritty cash flow frameworks, sales strategies, and operating systems that have helped me scale my own business. And because I believe in giving each entrepreneur my undivided attention, I only work with three clients at a time. But f...

...more
View all episodesView all episodes
Download on the App Store

Ecomm BreakthroughBy Josh Hadley

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

77 ratings


More shows like Ecomm Breakthrough

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,562 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,237 Listeners

Shopify Masters by Shopify

Shopify Masters

373 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

750 Listeners

AM/PM Podcast by Kevin King

AM/PM Podcast

212 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,933 Listeners

Founders by David Senra

Founders

1,754 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

329 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,269 Listeners

Seller Sessions Amazon FBA and Private Label by Danny McMillan

Seller Sessions Amazon FBA and Private Label

63 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

530 Listeners

My First Million by Hubspot Media

My First Million

2,619 Listeners

Lunch With Norm - The eCommerce & Amazon FBA Podcast by Norman Farrar

Lunch With Norm - The eCommerce & Amazon FBA Podcast

315 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

185 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

825 Listeners