In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Barbara Drazga, also known as the "Deal Diva." Barbara shares her unconventional journey from e-commerce beginnings to building a unique subscription box business targeted at “sassy farm girls.”

She reveals her hands-on approach to email marketing, treating each subscriber as a person rather than a number, and how she personalizes her strategies to keep customers engaged and coming back. Barbara dives into her creative process of sourcing liquidation products, curating themed boxes, and the surprising insights she’s learned directly from her audience. This episode is filled with practical tips on customer engagement, creative marketing, and building community-driven brands.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction

03:13 Skip the Banter

07:06 Barbara's Journey

10:20 Email Marketing Strategies and Challenges

23:33 The Power of Knowing Your Audience

35:21 Flash Promotion Strategy

35:42 Crafting Effective Warm-Up Emails

37:27 Using AI for Email Marketing

38:34 Final Day Urgency Tactics

39:01 Handling Customer Feedback

40:14 External Traffic with Levanta

41:21 Capturing Leads and Retargeting

42:03 Building a Farm Girl Community

44:48 Understanding Your Audience

54:14 Subscription Box Strategies

01:02:02 Exceptional Customer Service

01:07:59 Conclusion and Final Thoughts

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!