In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success.

Seran breaks down the five key stages - awareness, consideration, engagement, retention, and advocacy - offering practical tips and insights for studio owners to enhance their client relationships at every touchpoint. From crafting compelling introductory offers to nurturing long-term loyalty, this episode provides a roadmap for studio owners looking to increase client retention, improve conversion rates, and build a thriving community of enthusiastic members. 

Whether you're struggling with summer slowdowns or aiming to take your studio to the next level, Seran's expert advice on customer journey mapping is a game-changer for boutique fitness businesses.

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