How do you break through the noise when attention spans are shorter than ever? Brendan Kane aka the social media OG, bestselling author, and founder of Hook Point sits down with Tess to unpack the secrets behind going viral and building sustainable, purpose-driven success online. With over two decades of experience and over 10,000 hours of research Brendan dives into storytelling, algorithm psychology, creator burnout, and the real difference between trends and formats. If you're serious about mastering social media, this one’s a must-listen!

• Brendan's wild journey from Hollywood to social media pioneer, including the first YouTube campaign for a Jason Statham movie 
• The real agenda behind algorithms (and how to use it to your advantage)
• Why storytelling and retention are the secret to long-term growth
• The truth about going viral vs. building a loyal community
• How to avoid creator burnout by aligning content with your goals
• The importance of “the hook”, the format, and the power of analyzing your own content

Mentioned

Follow Brendan on socials @brendankane

Schedule your viral call with the Hook Point team here

Follow me on Instagram: @tess.shanahan & @tesstalksofficial 

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Follow me on YouTube: TessShanahan

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