In Episode 138 of the Best Coach Ever podcast, we explore how authenticity is key to building a loyal, engaged audience. In a world of polished social media personas, showing up as your true self—quirks and all—can drive real connections. We discuss why audiences are drawn to coaches who are open and relatable, not just “professional.”

Sharing stories and examples, we show how letting your personality shine can make you more memorable and trusted. Whether it’s humor, strong opinions, or personal anecdotes, being yourself helps clients feel closer to you. The episode also tackles common fears around showing up authentically and how pushing past them can enhance your brand.

If you want to connect with your audience on a deeper level, this episode is packed with practical tips for bringing your unique voice to your content. Embracing authenticity can transform your online presence, attract clients who truly resonate, and make your content more impactful.

In this episode, we cover:

1) Why Authenticity Matters [0:00 - 2:08]

-Setting the stage for authenticity and why it’s key in growing a loyal online audience.

-Personal reflections on the struggle to start authentically and overcoming insecurities.

2) Finding Your Voice Online [2:09 - 5:59]

-Sharing my early experiences with a fashion blog and transitioning into fitness content.

-The importance of self-expression and being real, which ultimately draws people in.

3) The Power of Showing Your True Self [6:00 - 10:00]

-How letting your personality shine can make you relatable and memorable.

-Examples of how my quirks and personality built audience trust and connection.

4) Overcoming the Fear of Judgment [10:01 - 15:00]

-Facing the fear of criticism and judgment that comes with authenticity.

-Discussing how receiving negative feedback affected me, but why showing up authentically is worth it.

5) Being Your Unfiltered Self Online [15:01 - 20:00]

-How the most successful clients embrace their unique traits and quirks online.

-The impact of letting go of a “vanilla” persona to create a memorable, engaging presence.

6) The Importance of Personality in Content [20:01 - 25:00]

-Why audiences crave content with personality—real, human moments make people feel connected.

-Examples of highly engaging content that reflects my humor, hot takes, and candidness.

7) Case Studies: How Authenticity Drives Success [25:01 - 30:00]

-Stories from successful clients who embraced authenticity, attracting engaged followers and clients.

-How humor, honesty, and being yourself can generate more engagement and audience loyalty.

8) Simple Ways to Show More Personality [30:01 - 35:00]

-Tips for incorporating more personality: share opinions, show quirks, and be playful in your content.

-Examples of “hot takes” on everyday things like eggnog, cottage cheese, and crockpot meals to spark a connection with my audience.

9) Final Thoughts: Embrace Your Authenticity [35:01 - End]

-Encouragement to be fully yourself online to build a stronger, more connected audience.

-Reminders that being memorable means being willing to stand out—even if it risks a few critics.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214