I bring you the #1 sales trainer in the world, Tom Hopkins. The thing about sales is that every human is a salesperson, whether you're convincing your partner on what restaurant to go to, or your child to pick up their toys, you're selling. This episode not only dives deep into sales but also the psychology of a highly successful individual. The humility of Tom touched my heart and I believe a lot of you who want to improve your communication will benefit from this episode. Timestamps: 17:21 - Commercialize your talent 19:28 - Why sales people struggle with consistency 21:15 - The importance of processes in sales in ALL industries 23:19 - The 7 fundamentals of sales 25:00 - The biggest mistake people make in sales 26:31 - Does a product sell itself? 27:32 - The importance of mastering the questioning process 31:39 - Is the art of referrals lost? 33:05 - Dealing with objections in sales 34:40 - The importance of practicing the sales script 38:10 - This is how you negotiate like a pro 41:03 - Why so many people mess up the closure of a sale and the best way to make a closure