On this episode, after years of crossing paths both online and offline, I speak with Farnoosh Brock. Farnoosh went from electrical engineer and rising leader at corporate to business coach and entrepreneur. She shows businesses the mindset of serving over selling to build deep trust and sustainable profit. She is the author of several books, including the one we focus on during our conversation, The Serving Mindset.

Farnoosh and I have a lively discussion around changing your mindset when it comes to selling your services – something that I offer through my coaching practices. We dive into a variety of elements of this, but the core of our conversation revolves around how The Serving Mindset is helpful in making one not just more successful but also more efficient in one’s business.

Relevant Links

Prolific Living | Farnoosh Brock

The Serving Mindset: Stop Selling and Grow Your Business by Farnoosh Brock | Amazon

The Coaching Habit with Michael Bungay Stanier | The Productivityist Podcast

The NOW Year Calendar | NeuYear & Productivityist (SAVE 20% with promo code FRESHSTART)

Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain | Amazon

The Simple Way to Develop a Pricing Strategy | Chris Ducker

Ego is The Enemy by Ryan Holiday | Amazon

I had a great time chatting with Farnoosh and I hope it also served you well. If it did, please let me know by giving the show a rating and review on Apple Podcasts, Spotify, Google Play, or wherever you listen to podcasts. I’d also love it if you subscribed to the show, something you can do when you visit the podcast website or by doing so on a variety of popular podcast platforms.

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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