The Shift Show

Back to talking about focus. I've been going on a bit of a tear about things that are really important to me and I hope they're inspiring you. So far we're talked about the power of no, priorities, stress...and today is more about focus. Focus is something that I'm really working on because in order to work better and be more successful, I need to improve my focus. If focus is something you need to work on then I have a few thing for you to try!

Stop with Shiny Object Syndrome

As entrepreneurs, I think a lot of us have shiny object syndrome. We are always looking for the next best thing. We're always kind of popping around from thing to thing and multi-tasking and doing a million things. My goal for myself and for you is to really get away from that. We need to stop the multi-tasking honestly, I want you to think about where do you need to focus. We need to stop being all over the place and we need to focus on one thing at a time. If you feel like you are doing so many things and you keep adding things in and you're feeling overwhelmed because you're doing too much, then we need to stop!  I've talked about figuring out your priorities and always going back to saying no. It's all kind of in alignment. Have your priorities, say no to things that don't fit with your priorities and  get focused. If you're feeling stuck in your business and you feel like you're doing too many things then let's try out some of these exercises.

I love this quote from Chalene Johnson says, "When you don't focus, you’re cheating yourself of success and the life you deserve and your life's purpose."

Now what? We need to focus.

Click to view: show page on Awesound

Danielle Liss, Esq. is a partner and founder of Businessese. She is also the owner of Hashtag Legal, a law firm that focuses on social media law. Danielle is also the former Chief Marketing Officer of FitFluential, an influencer network concentrating on health and wellness initiatives. She's been blogging since 2004 at Kitten a Go-Go. Danielle lives in Las Vegas. Danielle and her partner started Businessese with one goal in mind, to make it easier for you to run your small business. Danielle is an attorney and experience business leader who has a lot of experience from running small businesses. Today we are going to talk to Danielle all about her specialty dealing with the fine print of business.When we go to Businessese, what are we gonna find?

Right now it's very focused on bloggers and social media influencers but we'll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we're made for you.

What advice do you have to help people figure out how to price their services?

Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that's going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience's trust and that it's going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions.

What should entrepreneurs know about trademarks?

Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trad

Click to view: show page on Awesound

Danielle Liss, Esq. is a partner and founder of Businessese. She is also the owner of Hashtag Legal, a law firm that focuses on social media law. Danielle is also the former Chief Marketing Officer of FitFluential, an influencer network concentrating on health and wellness initiatives. She's been blogging since 2004 at Kitten a Go-Go. Danielle lives in Las Vegas. Danielle and her partner started Businessese with one goal in mind, to make it easier for you to run your small business. Danielle is an attorney and experience business leader who has a lot of experience from running small businesses. Today we are going to talk to Danielle all about her specialty dealing with the fine print of business.When we go to Businessese, what are we gonna find?

Right now it's very focused on bloggers and social media influencers but we'll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we're made for you.

What advice do you have to help people figure out how to price their services?

Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that's going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience's trust and that it's going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions.

What should entrepreneurs know about trademarks?

Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trad

Click to view: show page on Awesound

Danielle Liss, Esq. is a partner and founder of Businessese. She is also the owner of Hashtag Legal, a law firm that focuses on social media law. Danielle is also the former Chief Marketing Officer of FitFluential, an influencer network concentrating on health and wellness initiatives. She's been blogging since 2004 at Kitten a Go-Go. Danielle lives in Las Vegas. Danielle and her partner started Businessese with one goal in mind, to make it easier for you to run your small business. Danielle is an attorney and experience business leader who has a lot of experience from running small businesses. Today we are going to talk to Danielle all about her specialty dealing with the fine print of business.When we go to Businessese, what are we gonna find?

Right now it's very focused on bloggers and social media influencers but we'll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we're made for you.

What advice do you have to help people figure out how to price their services?

Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that's going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience's trust and that it's going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions.

What should entrepreneurs know about trademarks?

Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trad

Click to view: show page on Awesound

Nicole Chaszar founded Splendid Spoon to take the hard work out of eating well.  Like many women today, she is driven by living a full life, and she felt exasperated by all the conflicting messages in the wellness industry.  Diet programs were confusing, cooking every meal was time consuming and ready-to-eat 'health' foods were highly processed.  Splendid Spoon creates simple, plant-based plans and mindfulness exercises that are amazingly effective at establishing healthy eating habits.  Splendid Spoon is committed to making women's wellness goals a reality through the science of soup, the power of plants, and the art of mindfulness.  Nicole is a graduate of the French Culinary Institute, a former media executive at Conde Nast's WIRED and The New Yorker, and the author of the upcoming Soup Cleanse Cookbook, due August 2016.  She lives with her family in Greenpoint, Brooklyn.

How did you get started with Splendid Spoon?

When I was pregnant with my first son in 2013, it was kind of a wake up call of like: 'Oh my gosh! I just finished culinary school and I had been experimenting with starting a business and testing all sorts of recipes. Ironically, the food and the habits around my food were really not so great. It was kind of manic with a lot of really intense restaurant style cooking. Exercising a lot on the weekends and not a lot of balance and I thought that was something needed to be fixed. I created the business and developed a really peaceful program around it to help ease anxiety. It was the genesis of Splendid Spoon.

What does your company embody and what does health mean to you?

Health to me is being really connected to your food choices so that you don't feel that they are separate from you. I really believe food is joy and we are what we eat. I really think that you should embrace food for nourishing you and that is what Splendid Spoon is about. We started with soup because everyone has really nice memories of peo

Click to view: show page on Awesound

Nicole Chaszar founded Splendid Spoon to take the hard work out of eating well.  Like many women today, she is driven by living a full life, and she felt exasperated by all the conflicting messages in the wellness industry.  Diet programs were confusing, cooking every meal was time consuming and ready-to-eat ‘health’ foods were highly processed.  Splendid Spoon creates simple, plant-based plans and mindfulness exercises that are amazingly effective at establishing healthy eating habits.  Splendid Spoon is committed to making women's wellness goals a reality through the science of soup, the power of plants, and the art of mindfulness.  Nicole is a graduate of the French Culinary Institute, a former media executive at Conde Nast's WIRED and The New Yorker, and the author of the upcoming Soup Cleanse Cookbook, due August 2016.  She lives with her family in Greenpoint, Brooklyn.

How did you get started with Splendid Spoon?

When I was pregnant with my first son in 2013, it was kind of a wake up call of like: ‘Oh my gosh! I just finished culinary school and I had been experimenting with starting a business and testing all sorts of recipes. Ironically, the food and the habits around my food were really not so great. It was kind of manic with a lot of really intense restaurant style cooking. Exercising a lot on the weekends and not a lot of balance and I thought that was something needed to be fixed. I created the business and developed a really peaceful program around it to help ease anxiety. It was the genesis of Splendid Spoon.

What does your company embody and what does health mean to you?

Health to me is being really connected to your food choices so that you don’t feel that they are separate from you. I really believe food is joy and we are what we eat. I really think that you should embrace food for nourishing you and that is what Splendid Spoon is about. We started with soup because everyone has really nice memories of peo

Click to view: show page on Awesound

Nicole Chaszar founded Splendid Spoon to take the hard work out of eating well.  Like many women today, she is driven by living a full life, and she felt exasperated by all the conflicting messages in the wellness industry.  Diet programs were confusing, cooking every meal was time consuming and ready-to-eat ‘health’ foods were highly processed.  Splendid Spoon creates simple, plant-based plans and mindfulness exercises that are amazingly effective at establishing healthy eating habits.  Splendid Spoon is committed to making women's wellness goals a reality through the science of soup, the power of plants, and the art of mindfulness.  Nicole is a graduate of the French Culinary Institute, a former media executive at Conde Nast's WIRED and The New Yorker, and the author of the upcoming Soup Cleanse Cookbook, due August 2016.  She lives with her family in Greenpoint, Brooklyn.

How did you get started with Splendid Spoon?

When I was pregnant with my first son in 2013, it was kind of a wake up call of like: ‘Oh my gosh! I just finished culinary school and I had been experimenting with starting a business and testing all sorts of recipes. Ironically, the food and the habits around my food were really not so great. It was kind of manic with a lot of really intense restaurant style cooking. Exercising a lot on the weekends and not a lot of balance and I thought that was something needed to be fixed. I created the business and developed a really peaceful program around it to help ease anxiety. It was the genesis of Splendid Spoon.

What does your company embody and what does health mean to you?

Health to me is being really connected to your food choices so that you don’t feel that they are separate from you. I really believe food is joy and we are what we eat. I really think that you should embrace food for nourishing you and that is what Splendid Spoon is about. We started with soup because everyone has really nice memories of peo

Click to view: show page on Awesound

Does it go back to you taking on too many things? We've been talking about the Power of saying No and figuring out your priorities on some of the other Fast Friday episodes, so it's all kind of in alignment. Are you saying no to enough things? And do you have your priorities figured out? When we take on too many things it leads to a lot of stress and stress has some serious ramifications. Stress can cause headaches, stomach aches to major illnesses. It ages you, it can cause insomnia, it can increase blood pressure and more. I encourage you to figure out what is causing you stress and how to reduce it.

One thing that causes you stress is multi-tasking. I used to take pride in the fact I am serial multi-tasker until a few months ago I didn't realize how bad it was to actually multi-task. Multi-tasking alone causes stress because your brain is constantly scanning when you're multi-tasking. If you have your phone out and you have a million tabs open on your computer and you have your iPad and you have so many things that you're doing while you're working it's just TOO MUCH. Every time something pops up, your brain actually has to make a decision to engage or not engage even if you don't pick up your phone your brain still has to say, "No, I'm not going to pick up my phone." I want you to think of multi-tasking and how often you engage in it. You actually can't do more than one thing at a time. Your brain toggles back and forth between the two activities you are doing.

When you're making decisions you are actually using energy. If you have Facebook notifications up, you have that chime on your phone going off or a vibration, your brain is actually using energy overtime you hear that. What I found really interesting is that it requires the same amount of energy to make a big decision or a

Click to view: show page on Awesound

Does it go back to you taking on too many things? We've been talking about the Power of saying No and figuring out your priorities on some of the other Fast Friday episodes, so it's all kind of in alignment. Are you saying no to enough things? And do you have your priorities figured out? When we take on too many things it leads to a lot of stress and stress has some serious ramifications. Stress can cause headaches, stomach aches to major illnesses. It ages you, it can cause insomnia, it can increase blood pressure and more. I encourage you to figure out what is causing you stress and how to reduce it.

One thing that causes you stress is multi-tasking. I used to take pride in the fact I am serial multi-tasker until a few months ago I didn't realize how bad it was to actually multi-task. Multi-tasking alone causes stress because your brain is constantly scanning when you're multi-tasking. If you have your phone out and you have a million tabs open on your computer and you have your iPad and you have so many things that you’re doing while you’re working it's just TOO MUCH. Every time something pops up, your brain actually has to make a decision to engage or not engage even if you don't pick up your phone your brain still has to say, "No, I'm not going to pick up my phone." I want you to think of multi-tasking and how often you engage in it. You actually can't do more than one thing at a time. Your brain toggles back and forth between the two activities you are doing.

When you're making decisions you are actually using energy. If you have Facebook notifications up, you have that chime on your phone going off or a vibration, your brain is actually using energy overtime you hear that. What I found really interesting is that it requires the same amount of energy to make a big decision or a

Click to view: show page on Awesound

Does it go back to you taking on too many things? We've been talking about the Power of saying No and figuring out your priorities on some of the other Fast Friday episodes, so it's all kind of in alignment. Are you saying no to enough things? And do you have your priorities figured out? When we take on too many things it leads to a lot of stress and stress has some serious ramifications. Stress can cause headaches, stomach aches to major illnesses. It ages you, it can cause insomnia, it can increase blood pressure and more. I encourage you to figure out what is causing you stress and how to reduce it.

One thing that causes you stress is multi-tasking. I used to take pride in the fact I am serial multi-tasker until a few months ago I didn't realize how bad it was to actually multi-task. Multi-tasking alone causes stress because your brain is constantly scanning when you're multi-tasking. If you have your phone out and you have a million tabs open on your computer and you have your iPad and you have so many things that you’re doing while you’re working it's just TOO MUCH. Every time something pops up, your brain actually has to make a decision to engage or not engage even if you don't pick up your phone your brain still has to say, "No, I'm not going to pick up my phone." I want you to think of multi-tasking and how often you engage in it. You actually can't do more than one thing at a time. Your brain toggles back and forth between the two activities you are doing.

When you're making decisions you are actually using energy. If you have Facebook notifications up, you have that chime on your phone going off or a vibration, your brain is actually using energy overtime you hear that. What I found really interesting is that it requires the same amount of energy to make a big decision or a

Click to view: show page on Awesound