The Shift Show

Heather Blackmon is an endurance coach and marketing consultant with over 14 years of experience in the digital space. Her goal is to help everyday athletes reach their goals in running and triathlon, while giving them the energy and confidence to fully live life. She offers a 30 Day Marketing Academy to help endurance coaches learn the marketing strategies and tactics to grow their businesses – helping to impact the lives of even more athletes.

CAN YOU EXPLAIN WHAT A LEAD MAGNET IS AND WHY YOU ABSOLUTELY NEED ONE?

A lead magnet is basically something that you're bartering for or giving to that person visiting your website in exchange for their email address. Now you can follow up with them in the future.  Technically, it's something of value that someone else is going to want to get from you and those can take a million different shapes and forms. Most commonly it's a PDF download that you are offering or a video series, something that is available for someone to get instantly online. It answers a basic need.

HOW DO YOU FIGURE OUT EXACTLY WHAT YOU SHOULD HAVE AS YOUR LEAD MAGNET?

I'm gonna touch this in 2 different ways. If you're somebody who has an established website and has some good history behind it, I think a great place to start is to go look at what your most popular topics on your website are today. (As long as it aligns with what you're offering.)

If you're brand new, this is something you don't really have and you're gonna go back to that avatar that you've created, that ideal customer.  Brainstorm all the different things that they're interested in and understand what their major problems are. From there you can actually create something from scratch and probably test a couple of different items to understand what really resonates with that audience.

HOW DO WE FIGURE OUT WHERE TO PUT THE DIFFERENT INCENTIVES?

I like to try things in many different places and then see what works. Honestly I'm alw

Click to view: show page on Awesound

Heather Blackmon is an endurance coach and marketing consultant with over 14 years of experience in the digital space. Her goal is to help everyday athletes reach their goals in running and triathlon, while giving them the energy and confidence to fully live life. She offers a 30 Day Marketing Academy to help endurance coaches learn the marketing strategies and tactics to grow their businesses – helping to impact the lives of even more athletes.

CAN YOU EXPLAIN WHAT A LEAD MAGNET IS AND WHY YOU ABSOLUTELY NEED ONE?

A lead magnet is basically something that you’re bartering for or giving to that person visiting your website in exchange for their email address. Now you can follow up with them in the future.  Technically, it’s something of value that someone else is going to want to get from you and those can take a million different shapes and forms. Most commonly it’s a PDF download that you are offering or a video series, something that is available for someone to get instantly online. It answers a basic need.

HOW DO YOU FIGURE OUT EXACTLY WHAT YOU SHOULD HAVE AS YOUR LEAD MAGNET?

I’m gonna touch this in 2 different ways. If you’re somebody who has an established website and has some good history behind it, I think a great place to start is to go look at what your most popular topics on your website are today. (As long as it aligns with what you’re offering.)

If you’re brand new, this is something you don’t really have and you’re gonna go back to that avatar that you’ve created, that ideal customer.  Brainstorm all the different things that they’re interested in and understand what their major problems are. From there you can actually create something from scratch and probably test a couple of different items to understand what really resonates with that audience.

HOW DO WE FIGURE OUT WHERE TO PUT THE DIFFERENT INCENTIVES?

I like to try things in many different places and then see what works. Honestly I’m alw

Click to view: show page on Awesound

Heather Blackmon is an endurance coach and marketing consultant with over 14 years of experience in the digital space. Her goal is to help everyday athletes reach their goals in running and triathlon, while giving them the energy and confidence to fully live life. She offers a 30 Day Marketing Academy to help endurance coaches learn the marketing strategies and tactics to grow their businesses – helping to impact the lives of even more athletes.

CAN YOU EXPLAIN WHAT A LEAD MAGNET IS AND WHY YOU ABSOLUTELY NEED ONE?

A lead magnet is basically something that you’re bartering for or giving to that person visiting your website in exchange for their email address. Now you can follow up with them in the future.  Technically, it’s something of value that someone else is going to want to get from you and those can take a million different shapes and forms. Most commonly it’s a PDF download that you are offering or a video series, something that is available for someone to get instantly online. It answers a basic need.

HOW DO YOU FIGURE OUT EXACTLY WHAT YOU SHOULD HAVE AS YOUR LEAD MAGNET?

I’m gonna touch this in 2 different ways. If you’re somebody who has an established website and has some good history behind it, I think a great place to start is to go look at what your most popular topics on your website are today. (As long as it aligns with what you’re offering.)

If you’re brand new, this is something you don’t really have and you’re gonna go back to that avatar that you’ve created, that ideal customer.  Brainstorm all the different things that they’re interested in and understand what their major problems are. From there you can actually create something from scratch and probably test a couple of different items to understand what really resonates with that audience.

HOW DO WE FIGURE OUT WHERE TO PUT THE DIFFERENT INCENTIVES?

I like to try things in many different places and then see what works. Honestly I’m alw

Click to view: show page on Awesound

Lindsay Cotter is a gluten free guru over at CotterCrunch.com she's a fitness professional and nutrition specialist for gluten free eating. Her goal is to fuel you with easy gluten free recipes nutrition tips and lots of no bake healthy bite recipes. She does her best to share proper health tips and tricks to keep your life in balance!

Tips for someone who is starting out or someone who wants to make the transition towards working with brands and getting sponsorships:

Companies like to approach you, but they want you to approach them as well and say 'hey! this is what I have to offer, this is what I think is going to be great. I mean I have a huge following but my reach is really high, I have an authentic voice and I will do my best and whether that'll be sponsored content or if you want to do it for free that's totally up to you but there's usually a budget and usually there's a way to work together but it's just all making that connection so I just say reach out. Keep reaching out and being kind to each other.

Reach out to those who are willing to help. You can always trade. Like if you have a specialty with something you can just, 'hey, you teach me this, I'll be happy to do this...'

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Click to view: show page on Awesound

Lindsay Cotter is a gluten free guru over at CotterCrunch.com she's a fitness professional and nutrition specialist for gluten free eating. Her goal is to fuel you with easy gluten free recipes nutrition tips and lots of no bake healthy bite recipes. She does her best to share proper health tips and tricks to keep your life in balance!

Tips for someone who is starting out or someone who wants to make the transition towards working with brands and getting sponsorships:

Companies like to approach you, but they want you to approach them as well and say 'hey! this is what I have to offer, this is what I think is going to be great. I mean I have a huge following but my reach is really high, I have an authentic voice and I will do my best and whether that'll be sponsored content or if you want to do it for free that's totally up to you but there's usually a budget and usually there's a way to work together but it's just all making that connection so I just say reach out. Keep reaching out and being kind to each other.

Reach out to those who are willing to help. You can always trade. Like if you have a specialty with something you can just, 'hey, you teach me this, I'll be happy to do this...'

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Click to view: show page on Awesound

Lindsay Cotter is a gluten free guru over at CotterCrunch.com she's a fitness professional and nutrition specialist for gluten free eating. Her goal is to fuel you with easy gluten free recipes nutrition tips and lots of no bake healthy bite recipes. She does her best to share proper health tips and tricks to keep your life in balance!

Tips for someone who is starting out or someone who wants to make the transition towards working with brands and getting sponsorships:

Companies like to approach you, but they want you to approach them as well and say 'hey! this is what I have to offer, this is what I think is going to be great. I mean I have a huge following but my reach is really high, I have an authentic voice and I will do my best and whether that'll be sponsored content or if you want to do it for free that's totally up to you but there's usually a budget and usually there's a way to work together but it's just all making that connection so I just say reach out. Keep reaching out and being kind to each other.

Reach out to those who are willing to help. You can always trade. Like if you have a specialty with something you can just, 'hey, you teach me this, I'll be happy to do this...'

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Click to view: show page on Awesound

Do you believe in balance? Are you living the life you want to live? Figure out your priorities and make sure you are HAPPY. 

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Sign up for the 7 Day Dare

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Do you believe in balance? Are you living the life you want to live? Figure out your priorities and make sure you are HAPPY. 

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Sign up for the 7 Day Dare

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Do you believe in balance? Are you living the life you want to live? Figure out your priorities and make sure you are HAPPY. 

Cheatsheet to figure out your priorities and balance your life here. 

Connect with me on Twitter and Instagram! 

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Sign up for the 7 Day Dare

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Amanda is a digital marketing consultant, mom of two, and personal trainer. Amanda has spent over 10 years helping women get fit and healthy and now she enjoys the privilege of helping female entrepreneurs in the wellness industry generate significant income with the purpose of recirculating wealth back out to their family, church, and community. Amanda uses her expertise in digital marketing and passion for wellness to empower female entrepreneurs to succeed with their small business.

Can you explain why having a unique purpose is so important?

As entrepreneurs we will inevitably hit up against challenges and hurdles, and if we have a purpose statement it really helps us to push past those challenges and hurdles. It also helps other people understand why they should invest in our business.

What is one or two action items to help us figure out our unique purpose?

This is definitely not something that will come immediately. If the listeners sit down immediately today for an hour and think, 'Gosh! I need to land on this purpose that drives me? It most likely won't come immediately. In fact for me it's been a process over the past several years where I've really thought, 'Gosh? What wakes me up in the morning? What truly fires me up? Whose problems do I really want to solve? What makes me angry?'

But I have to say, it's important for people to be honest with themselves as well. Maybe a few people heard my purpose and they thought, 'Wow? That sounds so great. I'm just going to make my purpose be that purpose.' It really doesn't work like that; we have to be honest with ourselves and really got to sit back and think, 'Why am I gonna continue serving my audience even when I hit up against enormous challenges?' In fact my husband even earlier this year he said to me after I hit up against major, major issues he said: 'Anyone else I know would have quit. They wo

Click to view: show page on Awesound