The Shift Show

Amanda is a digital marketing consultant, mom of two, and personal trainer. Amanda has spent over 10 years helping women get fit and healthy and now she enjoys the privilege of helping female entrepreneurs in the wellness industry generate significant income with the purpose of recirculating wealth back out to their family, church, and community. Amanda uses her expertise in digital marketing and passion for wellness to empower female entrepreneurs to succeed with their small business.

Can you explain why having a unique purpose is so important?

As entrepreneurs we will inevitably hit up against challenges and hurdles, and if we have a purpose statement it really helps us to push past those challenges and hurdles. It also helps other people understand why they should invest in our business.

What is one or two action items to help us figure out our unique purpose?

This is definitely not something that will come immediately. If the listeners sit down immediately today for an hour and think, ‘Gosh! I need to land on this purpose that drives me? It most likely won’t come immediately. In fact for me it’s been a process over the past several years where I’ve really thought, ‘Gosh? What wakes me up in the morning? What truly fires me up? Whose problems do I really want to solve? What makes me angry?’

But I have to say, it’s important for people to be honest with themselves as well. Maybe a few people heard my purpose and they thought, ‘Wow? That sounds so great. I’m just going to make my purpose be that purpose.’ It really doesn’t work like that; we have to be honest with ourselves and really got to sit back and think, ‘Why am I gonna continue serving my audience even when I hit up against enormous challenges?’ In fact my husband even earlier this year he said to me after I hit up against major, major issues he said: ‘Anyone else I know would have quit. They wo

Click to view: show page on Awesound

Amanda is a digital marketing consultant, mom of two, and personal trainer. Amanda has spent over 10 years helping women get fit and healthy and now she enjoys the privilege of helping female entrepreneurs in the wellness industry generate significant income with the purpose of recirculating wealth back out to their family, church, and community. Amanda uses her expertise in digital marketing and passion for wellness to empower female entrepreneurs to succeed with their small business.

Can you explain why having a unique purpose is so important?

As entrepreneurs we will inevitably hit up against challenges and hurdles, and if we have a purpose statement it really helps us to push past those challenges and hurdles. It also helps other people understand why they should invest in our business.

What is one or two action items to help us figure out our unique purpose?

This is definitely not something that will come immediately. If the listeners sit down immediately today for an hour and think, ‘Gosh! I need to land on this purpose that drives me? It most likely won’t come immediately. In fact for me it’s been a process over the past several years where I’ve really thought, ‘Gosh? What wakes me up in the morning? What truly fires me up? Whose problems do I really want to solve? What makes me angry?’

But I have to say, it’s important for people to be honest with themselves as well. Maybe a few people heard my purpose and they thought, ‘Wow? That sounds so great. I’m just going to make my purpose be that purpose.’ It really doesn’t work like that; we have to be honest with ourselves and really got to sit back and think, ‘Why am I gonna continue serving my audience even when I hit up against enormous challenges?’ In fact my husband even earlier this year he said to me after I hit up against major, major issues he said: ‘Anyone else I know would have quit. They wo

Click to view: show page on Awesound

Erika Welsh is the co-founder of Wild Friends Foods, an all-natural foods company that makes both flavored and plain nut & seed butters.  She started this company serendipitously back in 2011 when she and her college roommate were munching on peanut butter and celery and ran out of peanut butter!  Instead of going to the store to buy more, they pulled out their food processor and a bag of peanuts they just so happened to have in their pantry.  Once the food processor was running, they started combining all sorts of ingredients into the peanut butter and came up with many flavors that they immediately put in jars with a label and gave away to all of their friends! What was intended to be an afternoon project quickly snowballed into a business and the girls never looked back!  They left school to pursue their dreams of everyone having the opportunity to try Wild Friends! In 2012, Erika and Keeley appeared on Shark Tank which helped them gain tons of national exposure and has helped them go from farmer's markets to 9,000 stores in just about 5 years!

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Erika Welsh is the co-founder of Wild Friends Foods, an all-natural foods company that makes both flavored and plain nut & seed butters.  She started this company serendipitously back in 2011 when she and her college roommate were munching on peanut butter and celery and ran out of peanut butter!  Instead of going to the store to buy more, they pulled out their food processor and a bag of peanuts they just so happened to have in their pantry.  Once the food processor was running, they started combining all sorts of ingredients into the peanut butter and came up with many flavors that they immediately put in jars with a label and gave away to all of their friends! What was intended to be an afternoon project quickly snowballed into a business and the girls never looked back!  They left school to pursue their dreams of everyone having the opportunity to try Wild Friends! In 2012, Erika and Keeley appeared on Shark Tank which helped them gain tons of national exposure and has helped them go from farmer's markets to 9,000 stores in just about 5 years!

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Erika Welsh is the co-founder of Wild Friends Foods, an all-natural foods company that makes both flavored and plain nut & seed butters.  She started this company serendipitously back in 2011 when she and her college roommate were munching on peanut butter and celery and ran out of peanut butter!  Instead of going to the store to buy more, they pulled out their food processor and a bag of peanuts they just so happened to have in their pantry.  Once the food processor was running, they started combining all sorts of ingredients into the peanut butter and came up with many flavors that they immediately put in jars with a label and gave away to all of their friends! What was intended to be an afternoon project quickly snowballed into a business and the girls never looked back!  They left school to pursue their dreams of everyone having the opportunity to try Wild Friends! In 2012, Erika and Keeley appeared on Shark Tank which helped them gain tons of national exposure and has helped them go from farmer's markets to 9,000 stores in just about 5 years!

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Fast Friday: What is the perfect idea or business? Don't let the idea of perfectionism get in the way of starting your business. What can you do instead of waiting for the perfect idea or business? 

1. Make sure your idea and business aligns with the life you want to live! 

2. Make sure you have a strong why.

3. Write down your idea and talk about it with people. Tell everyone. You'll get feedback and refine your idea. You'll also build momentum.

4. Read Pat Flynn's book, Will it Fly?

Links to mentions in podcast: 

Will it Fly by Pat Flynn

Build Your Tribe Podcast by Chalene Johnson

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Fast Friday: What is the perfect idea or business? Don’t let the idea of perfectionism get in the way of starting your business. What can you do instead of waiting for the perfect idea or business? 

1. Make sure your idea and business aligns with the life you want to live! 

2. Make sure you have a strong why.

3. Write down your idea and talk about it with people. Tell everyone. You'll get feedback and refine your idea. You'll also build momentum.

4. Read Pat Flynn's book, Will it Fly?

Links to mentions in podcast: 

Will it Fly by Pat Flynn

Build Your Tribe Podcast by Chalene Johnson

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Fast Friday: What is the perfect idea or business? Don’t let the idea of perfectionism get in the way of starting your business. What can you do instead of waiting for the perfect idea or business? 

1. Make sure your idea and business aligns with the life you want to live! 

2. Make sure you have a strong why.

3. Write down your idea and talk about it with people. Tell everyone. You'll get feedback and refine your idea. You'll also build momentum.

4. Read Pat Flynn's book, Will it Fly?

Links to mentions in podcast: 

Will it Fly by Pat Flynn

Build Your Tribe Podcast by Chalene Johnson

Read more at nicoleculverblog.com

 Leave Blissful Bites a Rating and Review and enter our podcast giveaway!

Get 20% off your Blissful Eats order with code PODCAST at checkout!

Click to view: show page on Awesound

Katy Widrickis a multimedia producer and social media manager.She blogs all about technology, health, fitness, parenting and current events atkatywidrick.com. She's a certified personal trainer and group fitness instructor  and she also shares tips and tricks for staying healthy in a hectic world. Katy also offers brand building and increasing blog traffic at makemediaover.com and is a syndicate living blogger for the Huffington post and fix.com. She lives in Petersburg, Florida with her husband and two beautiful daughters. 

What is the most under utilized tool that entrepreneurs need to be using?

Search engine optimization. What can you do to your website or products to make them stand out in google? How can

Click to view: show page on Awesound

Katy Widrickis a multimedia producer and social media manager.She blogs all about technology, health, fitness, parenting and current events atkatywidrick.com. She’s a certified personal trainer and group fitness instructor  and she also shares tips and tricks for staying healthy in a hectic world. Katy also offers brand building and increasing blog traffic at makemediaover.com and is a syndicate living blogger for the Huffington post and fix.com. She lives in Petersburg, Florida with her husband and two beautiful daughters. 

What is the most under utilized tool that entrepreneurs need to be using?

Search engine optimization. What can you do to your website or products to make them stand out in google? How can

Click to view: show page on Awesound