Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert, understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity.

If you want to gain listings, dominate your neighborhood, and build brand trust from the curb—this episode is a must.

Chapters:

• 00:00:00 - Why Branding Is More Than a Logo
• 00:00:45 - Kickoff: Welcome to Reside Platform
• 00:01:08 - Meet Monte Pratt: The Sign Whisperer
• 00:02:33 - How Great Signs Sell Homes
• 00:03:54 - The Story Behind Jack Pratt Signs
• 00:06:46 - From Painted Boards to Power Brands
• 00:08:33 - Agent vs. Brokerage Branding Showdown
• 00:21:10 - Tech That’s Transforming Yard Signs
• 00:26:32 - What Today’s Buyers Really Respond To
• 00:28:16 - Premium Signs for Premium Listings
• 00:31:27 - What Clients Notice Before You Speak
• 00:33:43 - Monte’s Formula for Real Estate Domination
• 00:37:05 - QR Codes: Magic or Misfire?
• 00:48:26 - Connecting Signs to Your CRM Funnel
• 00:49:48 - Final Wisdom + How to Reach Monte

Links and Resources:

• Reside Platform
• Reside Platform Website
• Jack Pratt Signs Website
• Monte on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!