The Skinstructors

In this episode of The Skinstructors podcast, hosts Joely and Morgan discuss essential business metrics for estheticians. They emphasize the importance of understanding and tracking metrics such as utilization rate, retention rate, client request rate, rebooking, average service value, and retail sales. The conversation provides actionable insights on how to improve these metrics to enhance client loyalty, increase profitability, and create a more structured and efficient business model. If you're esthetician looking to make more money and learn some actionable business tips this episode is for you!

Takeaways:

• Your rebooking rate is one of the most impactful numbers when it comes to metrics and money.
• Business metrics help you stop reacting and start intentionally designing your business.
• Personalization in follow-ups can significantly improve retention rates and client loyalty.
• Tracking metrics helps you move intentionally instead of just staying busy.

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In this episode, Joely and Morgan explore the diverse career paths available to estheticians beyond traditional spa work. They discuss opportunities in teaching, brand representation, management, and medical aesthetics, emphasizing the importance of education and continuous growth in the field. The conversation highlights the evolving nature of the aesthetics industry and encourages listeners to consider their passions and the various directions their careers can take. Takeaways:

• Don't be afraid to step outside of the treatment room.
• Your aesthetics license can unlock so much more.
• Your career path can evolve over time.

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In this podcast episode, Morgan and Joely discuss the critical importance of sunscreen application and the various types of skin cancer, including basal cell carcinoma (BCC), squamous cell carcinoma (SCC), and melanoma. They emphasize the need for prevention strategies, address common myths about SPF, and highlight the importance of educating clients about their risks and protective measures. The conversation underscores the role of estheticians in promoting skin health and the necessity of referrals to dermatologists for any concerning skin changes. Takeaways:

• Incorporating SPF into your daily skincare routine is essential for skin protection.
• Educating clients about skin health is crucial.
• Estheticians should refer clients to dermatologists for concerns.
• Ongoing education about skin cancer is vital for estheticians.

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In this episode on The Skinstructures podcast, skincare experts Morgan and Joely educate us on the complexities of rosacea, a common and chronic inflammatory skin condition that affects millions of people. Whether you're a skincare professional, esthetician, or someone struggling with persistent redness and irritation, this episode is packed with actionable insights.

They introduce the 'bucket theory' to explain the cumulative impact of rosacea triggers such as stress, spicy foods, alcohol, sun exposure, and harsh skincare. The discussion covers the misconceptions surrounding rosacea, its symptoms, subtypes, and the importance of understanding individual triggers. Morgan and Joely break down the four subtypes of rosacea, from erythematotelangiectatic rosacea to papulopustular rosacea, and share practical ways to identify and manage each. They explore effective management strategies, including beneficial ingredients and professional skincare treatments, while emphasizing the need for education and ongoing care for clients.

Takeaways:

• Rosacea is often misunderstood and can be mistaken for acne.
• There are several subtypes of rosacea, each with unique characteristics.
• The best skincare products and ingredients for managing rosacea include niacinamide, azelaic acid, and more.
• Education about rosacea is vital for both clients and esthetician professionals.
• Regular follow-up care is important for managing rosacea and personalized skincare routines.

Whether you're navigating your own skin journey or helping clients achieve calm, clear skin, this episode offers science-backed strategies to help you take control of rosacea with confidence.

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In this podcast episode of The Skinstructors, Joely and Morgan talk all things SPF (sun protection factor) and its importance in your daily skincare routine. They discuss the necessity of daily SPF application, the different types of UV radiation, and how to choose the right sunscreen for various skin types. The conversation also addresses common misconceptions about sunscreen, particularly for individuals with darker skin tones, and highlights innovations in SPF formulations that offer additional skin benefits. Practical tips for estheticians on how to recommend SPF effectively to clients are also shared, emphasizing the importance of understanding individual needs and preferences. Takeaways:

• SPF should be a daily habit in your skincare routine, not just for sunny days.
• SPF 30 is the minimum recommended for effective skin protection.
• Darker skin tones still require sunscreen for protection.
• New and innovative SPF products are evolving with added skin health benefits.
• Listening to client concerns helps in recommending the right SPF sunscreen.

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In this episode, Morgan and Joely dive deep into the world of retinoids, particularly focusing on vitamin A and its various forms. They discuss the importance of starting retinoids slowly, the differences between over-the-counter retinol and prescription-strength options, and provide practical tips for estheticians on how to recommend these products effectively. Additionally, they debunk common myths surrounding retinoids, emphasizing the need for education and personalized recommendations for clients. Takeaways:

• Start low and slow with retinoids to build tolerance.
• Retinoids are effective for acne by unclogging pores.
• Education is crucial for clients starting retinoids.
• Vitamin A can significantly improve skin texture and appearance.

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In this podcast episode of The Skinstructors, Morgan and Joely dive deep into the powerful benefits of antioxidants in skincare. They break down key antioxidants like Vitamin C, Vitamin E, Glutathione, and Niacinamide, explaining how each one helps combat skin aging, reduces oxidative stress, and promotes a healthier, more radiant skin complexion. The hosts discuss the best ways to incorporate antioxidants into your skincare routine, focusing on their role in both morning skincare and nighttime routine regimens. Learn how antioxidants protect, repair, and rejuvenate the skin, plus expert tips on maximizing their effectiveness for glowing, youthful skin. Tune in for valuable insights and practical advice on how to enhance your daily skincare routine with these essential skincare ingredients! Takeways:

• Intrinsic aging is determined by genetics and cannot be stopped but extrinsic aging is influenced by lifestyle choices and environmental factors.
• Antioxidants neutralize free radicals that damage skin cells.
• Vitamin C promotes collagen production and enhances skin brightness.
• Niacinamide improves skin barrier function and reduces inflammation.
• Regular use of antioxidants is essential for optimal skin health.

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In this episode of The Skinstructors, Morgan and Joely delve into the skincare product essentials for a skincare routine that will achieve healthy and radiant skin. They focus on the must-have products like: antioxidants, retinoids, and SPF. They discuss the importance of each skincare product in maintaining skin health, preventing aging, and protecting against environmental damages like sun damage. The conversation emphasizes the foundational role these essentials play in any effective skincare routine and regimen. Takeaways:

• Antioxidants protect the skin from free radicals, resulting in better skin health.
• Retinoids speed up cell turnover and combat aging.
• SPF is crucial for preventing skin cancer and aging.
• SPF should be used daily in your skincare routine, regardless of weather.

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In this episode of The Skinstructors Podcast, Morgan and Joely dive deep into the ultimate guide of building effective skincare regimens for clients to achieve glowing and radiant skin. They emphasize the importance of a comprehensive consultation, understanding client skincare needs, and educating clients about the skincare products they use. Morgan and Joely discuss how to simplify skincare routines, build trust with clients, and the collaborative nature of skincare education.

This episode is a must-listen for anyone looking to optimize skincare routines and improve client relationships in the skincare industry. It provides practical expert advice and tips for both new estheticians and seasoned professionals on enhancing their consultation skills and expanding their skincare product knowledge. Whether you're just starting out or a skincare veteran, this episode will help you improve client satisfaction and successfully build a regimen that achieves glowing, radiant skin.

Takeaways:

• Less is more when building a skincare regimen.
• Empower clients with skincare knowledge, not just product sales.
• Stay updated on the latest skincare trends and technologies.
• Document client progress to track their skincare journey.

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In this episode of The Skinstructors podcast, Morgan and Joely discuss the critical aspects of client relationships in the aesthetics industry, focusing on effective closing techniques, rebooking strategies, and the importance of retail recommendations. They emphasize the need for estheticians to educate clients about their skin health and the skincare products they use, fostering trust and long-term client relationships. The conversation highlights the significance of personalized interactions and the impact of consistent messaging on client retention, loyalty, and satisfaction.

Takeaways:

• Elevate client interactions by using the 'we' factor.
• Closing is crucial for solidifying client relationships.
• Educate clients about their skin health during the spa service.
• Educate clients on skincare product benefits to build trust and client loyalty.
• Consistency in recommendations enhances client loyalty.

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Email: [email protected]