The Smart Marketer Podcast

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.

Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.

"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw

Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).

• What to do when your core product stops driving profitability

• How quickly can you actually bring a product to life?

• Why are new products essential to business growth?

• Why you can't just launch a random product

And more!

Mentioned In This Episode:

Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/

Parkers Company, https://gigalabs.com/

Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)

05:43 Why Design Matters

08:49 Crunch Time

12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw

12:25 How To Grab People's Attention (Bring The Energy)

18:09 A Repeatable Process (That anyone can do)

If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this "AdSumer Report" Episode for three distinct strategies that you can use in your business.

• Two clues that certain Ads are performing really well for a brand

• A recipe for a really great hook

• The Real Reason Coterie Ads are so effective

And more!

Mentioned In This Episode:

Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1)

Coterie Diapers, https://www.coterie.com/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw

03:29 Early Bird Tickets For Smart Marketer Live

06:19 What's so good about what Coterie is doing with their Ads?

08:08 Let's look at these three types of Ads

11:01 A Really Powerful Hook

17:37 The Third Thing They Do Very Well

19:59 How Do You Use This In Your Business?

21:52 It's not just awesome Ads: It's the Business Model

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.

In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work."

• 6 Areas In Which AI Can Already Help You In Your Business

• Why you need to start using Chat GPT and AI in both your personal and work life

• The Four Essential elements of a great Chat GPT prompt

Plus, scroll down for the notes that accompany this episode.

LINKS

Pep's Prompts (As mentioned in this episode)

Pepijn Hufen, on Twitter and Instagram

The Smart Marketer Agency

Click For more Episodes and Resources

"Whatever our feelings are about AI, it won't stop the adoption and the development of it". Pepijn Hufen

02:04 Actual Use-Cases for AI For Business Owners And Marketers

03:03 In case You're New To Chat GPT

05:20 Six Things AI Can Already Do For Your Business

07:40 Let's Talk About Chat GPT and Ad Copy

14:11 How Can Chat GPT Help with Market Research and Avatar Development?

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation.

• What is more important than your work resume (in crafting your career path)

• What can not (or should not) be delegated?

• How do you discern what to delegate and what to keep doing

• How to make memorable Ads that distinguish you from the competition

And more!

"Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Check out Trainual, https://trainual.com/

Jonathan Ronzio is on all the socials as @JonathanRonzio

02:20 Jonathan Shares His Back Story

06:03 How Did Jonathan Learn How To Delegate?

08:39 "I care more about your life resume than your work resume." Jonathan Ronzio

14:46 When is it time to document and delegate?

22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio

29:34 Show Up and Be Different

31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry)

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit.

Do you want to attract die-hard fans and turn them into loyal customers?

The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification.

• How To You Build A Brand With High Repeat Rate

• What Types of Content Resonate the Most

• The Power Of A Tag line

• What You Need to Know About Technology

And more!

"Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone

Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/

Ezra Firestone, https://smartmarketer.com/about/

Follow and Tag @EzraFirestone on Socials

01:10 Ezra Begins With His Family History

05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone

05:46 What Is A Real Brand?

11:42 The Faceless Brand Is Dying

17:16 "The How": The Engage And Filter Method

20:45 Video Tips and Winning Formulas

23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product." Ezra Firestone

36:57 Molly Speaks To Those Looking For Direct Response Results

31.43 Other Content Strategies For Building A Brand

33:03 The ICOSA System

37:40 A Note About Technology

39:38 Brand Identity Affirmation

47:06 Amplification: This Is How You Create Engagement

49:36 It's About Resource Generation

51:08 We Can Help You Do This: Train My Social Media Manager

55:00 There Are Two Types Of Businesses

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.

The most surprising part about today's update from Molly, is that she doesn't seem to be sweating it, at all.

In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what's going on in multiple facets of her life. You'll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what's happening with the wedding! Plus, she shares a "Transformative" new practice that has tripled her personal input into the business.

As you've come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.

Molly Pittman, https://mollypittman.com/

Smart Marketer, https://smartmarketer.com/

Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

Morley's https://morleysky.com/

Smart Marketer Live, https://smartmarketer.com/live/

02:16 Let's Dive In

04:02 The Wedding

08:53 The Restaurant

12:41 The Transformation

"And in my career, I feel like my personal contribution has 3X'd over the last few months (without me working more hours)." Molly Pittman.

15:49 The Dog Rescue

18:50 The Down Days

19:17 The Next Big Thing

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit.

Learn How To Power-Up Your Click-Through Rates And Boost Profits!

If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today.

John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.

• The most important, most profitable campaign that you need to have running

• A Small tweak in your Newsletter layout that might give you a 25% lift in click rate.

• The Button that could give you a 200% Lift in Click-Throughs and Purchases

"So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

03:03 Abandoned Cart Campaigns

05:02 Case Study 1 - The Newsletter Email

11:08 Key Takeaways From Case Study 1

13:22 The Second Split Test

17:03 Discount Code Links

18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw

19:42 In Summary

20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help!

Visit https://smartmarketeragency.com/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Are you Boot-strapping your business? You're not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.

If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again.

He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you're starting out, starting again, or if everything you've tried isn't working, this episode will give you clarity and confidence on how to proceed.

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at [email protected], and don't forget to…

Serve the World Unselfishly and Profit.

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285

The Smart Marketer Agency, https://smartmarketeragency.com/

01:00 Let's Dive In: Everybody Starts Somewhere

02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen

05:33 First, Let's talk about your Product.

09:24 The best advice regarding sales pages, product pages, pre-sale articles

11:25 How to set up your Ad account

14:23 Where to start with your Creatives

15:34 A few notes about Ad Copy

17:15 What to do when you launch your 32 Ads

18:23 Look at these metrics

22:25 In Summary

The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients.

Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients.

• The Campaign Type that is DOMINATING right now
• Where to start your daily budget
• How do you run Creative Isolation to get more scale out of your account?
• Which creative types are working really well right now,

And more

"Creative isolation is something that we use in almost every single ad account -and highly recommend it." Pepijn Hufen

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

00:30 Let's Dive In: Campaign Types That Are Working Great Right Now

03:27 What's shifting with Creatives?

06:35 What's the best way to test Creatives?

07:26 Creative Types that are working well right now

09:38 A Note about Targeting

11:20 "Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it's our job to understand each attribution model's possibilities and limitations." Pepijn Hufen

12:30 What's working for Lead Generation?

13:30 In Summary

Does your brand have a soul?

Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too.

Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They've donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with "Passion Groups," how you can move toward more meaning and purpose as a marketer, and why you can be excited about AI's role in the world.

You Will Learn:

• That whatever you're selling can be a tool for something greater

• The power of building your own communities and "passion groups."

• Tactical ways to wrap your purpose into the Identity of your company (and remain profitable)

• Why many brands fail in their attempts to have an impact

• How do you identify what purposes you should align with?

Marshall Morris, https://www.linkedin.com/in/marshallsmorris/

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

00:00 "We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race." Marshall Morris

02:33 "Marketing Can Be A Dirty Word"

09:07 Build Your Audience First

11:39 A Brand Has To Have a Soul

13:40 Three Phenomenal "Passion Groups"

20:12 Where most brands fail

22:56 Two Components To Giving Back (The Impact and The Story You Can Tell)

26:00 Products That Invoke Head and Heart Decisions

27:28 Should you structure your business as a non-profit?

33:55 "I'm most excited about AI because it creates a world where Creativity wins. It will win. If everyone can code and everyone can design - the creation of the IDEA will become the most valuable asset." Marshall Morris

34:33 How to identify what purposes you should align with.